Monetization in podcasting is an exciting prospect for platforms and networks alike. As a medium, podcasting is an ideal vehicle for bringing advertisers and engaged audiences together.
Triton Digital is a global digital audio technology and advertising company, providing the technical backbone for the digital audio marketplace. More specifically, we’ll be taking part in a2x®, Triton’s programmatic audio advertising exchange, starting on January 1st of 2016.
What does that mean for you, our users? The ability to generate revenue from your show is an oft-requested feature, and we’re hearing you loud and clear. Now, we’re taking an important step to developing a monetization program that you can really benefit from. We’ve worked hard to bring you easy tools for creating and managing podcasts, and now, starting in 2016, our goal will be to help you earn something for all the great content you’ve produced.
By early next year, we’ll be able to give you more details on how this will affect you: who will be able to access this new technology, and how.
It’s a great opportunity for everyone to take advantage of, and we’re happy to bring our users along on the endeavor. We want to hear your thoughts on it, too, so leave them in the comments below.