Author Archives: Charlotte Micklewright

Podcasting Tips

Top 3 Tips for Make Your Podcast Picture Perfect

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3 Essential Steps to Get Your Podcast Looking Great

They say a picture tells a thousand words. Podcasters pride themselves on their ability to paint a compelling and detailed image of a topic with their voices. Podcasts are a powerful canvas for spoken word. But choosing images for your podcast does not pose a dilemma of visual vs. audio. On the contrary, a picture exemplifies the richness of your content and those thousands of words. Here’s how to start embracing image use in your podcast.

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Podcasting Tips

Don’t Sell Your Brand. Tell It In a Podcast

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Advertisers Have Found a Secret Weapon and it’s Called Podcasts

Audiences and advertising are finding common ground: a passion for audio.

Already last year a study by Bridge Ratings predicted that as marketers gain more and more confidence in podcasts, the market spend for the platform will grow at a consistent 25% a year through to 2020. Similarly, Advertising Age predicts that advertisers will push for their content marketing strategies to produce audience-oriented content that aligns with their brand’s purpose and values.

All this culminates into an undeniable reality: podcasting advertising is the way to go.

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Podcasting Tips

How to Find Guests For Your Podcast Interview

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Whether it’s a feature or a one-off, interviewing a guest is a great way to shakes things up on your podcast. You’re bouncing off one another as well as offering a frame of reference for the topic you’re discussing.

But going about finding the right guest to interview can be tricky. Out of the thousands of exchanges you have online and IRL, this is a conversation that you have to set up yourself, in a way that can sometimes feel contrived. We break it down into 4 steps that take you straight to the point.

WHY? Count the benefits.

The back and forth of conversation is dynamic and makes great listening. In an interview setup, you are demonstrating how you are learning alongside your audience, and that strengthens your bond.

Plus, it offers a bit of variety and takes the pressure off you to create all the content!

There is just something irresistible about listening into a conversation – as proven by more and more audiences tuning in to listen in. Writing for the British publication Cultured Vultures, Callum Davies explains the popularity of podcast interviews in America as around the world is because “as long as interviewee and interviewer are equally interested in what they’re discussing, the appeal will manifest”.

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Podcasting Tips

Brief Encounter: The Ideal Podcast Length

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Short, concise, intriguing: the ideal formula?

With so many podcasts out there for people to choose from, it’s great to keep your audience tuned in and engaged. That means cutting straight to the chase. And it seems that duration really is key: the shorter, the better. Generally, listeners just don’t seem to get through hour-long episodes. In fact, it turns out listeners actually prefer podcasts to be A LOT shorter- and the stats prove this.

But as well as nailing the length, there’s also timing to think about: what’s the ideal day to publish your podcast for peek listening? In time for Saturday? Or towards the start of the week? You would be surprised! It’s all about perfect timing – in the duration of your podcast, as well as the time and frequency of publishing.

Find out what our stats and experiences reveal in this episode of the Spreaker Live Show.

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