Author Archives: Shayla Price

Podcasting Tips

Podcasting Tips: How to Conduct an Awesome Podcast Interview

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Great podcasts rely on great conversations.

Interviewing guests involve more than just asking the right questions. Your audience wants to hear captivating content.

“It’s about genuine interest, flow, vibe, sincerity, concern, digging deeper, defining the unclear, attracting stories, avoiding awkwardness and being conscious about all of that at the same time,” says Pat Flynn, host of The Smart Passive Income.

Spreaker wants you conduct an awesome podcast interview. Here are five strategies you can implement today:

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Podcasting Tips

4 Reasons to Podcast With Your Mobile Device

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Mobility is the best part about podcasting. Whether you’re attending a conference or enjoying a music concert, there’s an opportunity to capture excellent audio for your listeners.

Anny Solway, a contributor at Business 2 Community, says, “One of the great advantages of podcasting is its flexibility in terms of time and format.”

Mobile podcasting is a fun way to engage your audience into new sounds. It’s a good investment into showing, not just telling, your listeners how you can think outside the box and provide them with exceptional content.

The future of podcasting includes mobile devices. Let the Spreaker community help you. Here are five reasons to record on the go:

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Podcasting Tips

6 Essential Tools for Launching Your Podcast

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Podcasting continues to grow rapidly in this digital communication era. With several inexpensive and easy-to-use tools available, even a novice can produce high-quality content.

Research found that 32% of businesses desire to learn how to use podcasting and 23% have plans to increase their efforts. Marketers recognize the untapped potential of expanding into the podcasting industry.

“Podcasting has made a massive difference to the growth of my brand, businesses and my audience,” says Chris Ducker, host of The New Business Podcast.

Are you ready to get behind the mic? Get started today. Here’s a list of six essential podcasting tools:

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News Podcasting Tips

What Offline Networking Means for Online Brand Success

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When you attended your last conference, did you notice people mentioning social media channels? For example, did guest speakers give attendees a hashtag to follow? Or did workshop hosts ask participants to “like” their Facebook pages?

If so, you’ve witnessed individuals maximizing their offline activities, in order to increase their online personas. These methods keep highly-networked audiences engaged with your brand after your in-person encounters. As a podcaster, it’s to your benefit to recreate and personalize these techniques to draw attention to your show,

Research shows that “90% of word-of-mouth conversations about brands take place offline, primarily face-to-face.” While we hope our social media campaigns go viral, the data tells us that most links only reach 5-10 people. Therefore, conversations with folks at the grocery store, your favorite restaurant, a baseball game, or anywhere people meet offline brings a greater sense of credibility.

Create relentless buzz about your podcast. Here are four ways to use your offline networking efforts for online success:

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News Podcasting Tips

How A Social Media Campaign Will Boost Podcast Subscriptions

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According to “The Infinite Dial 2015,”a study produced by Edison Research and Triton Digital, researchers found that 49% of the public are familiar with the term podcasting and 33% have listened to podcasts. Moreover, Facebook is the most used social media channel with nearly two-thirds (65 percent) of people using the service.

With podcasting growing in popularity, social media can be used as a catalyst to increase your podcast’s growth. Running a social media campaign is much more than gaining organic reach.

As part of your digital marketing strategy, social media campaigns can yield results beyond the normal constraints. Gains like brand awareness, website traffic, and podcast subscriptions are just a few additional by-products.

A social media campaign doesn’t begin when you send out a tweet. Like Spreaker podcasters understand, trends drive the efforts of the most successful brands. Depending on the scale of your campaign, you should spend days, even weeks just planning.

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Podcasting Tips

4 Ways to Increase Podcast Audience Engagement

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You’re not just a podcaster. You’re a content creator. In order to grow your audience, focus on delivering value and involving your subscribers in the podcast.

Based on a study by Clammr, interest in podcasts has increased. Between 2014 and 2015, there was a 32 percent increase in the volume of Google searches for “podcast” and a 37 percent increase in downloads.

However, Clammr suggests that this “underlying growth is being driven more by increased listening from existing users than by growth in the underlying user base.”

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Podcasting Tips

Accelerate Your Podcast’s Growth With A Social Media Strategy

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socialmedia

Social media is a powerful marketing tool. It opens doors to gaining personal connections with your podcast subscribers. To benefit the most, develop a strategy that will increase your reach and save yourself time.

When email and Facebook are inaccessible, 45% of users feel “worried or uncomfortable.” Social media is rapidly playing a larger part in our lives and work environments. Our connected lifestyles produce a social shift in how we interact with our family, friends, and coworkers.

Smartphone penetration is making social media soar with affordable prices and faster wireless networks. With nearly 7.2 billion people on the planet, 1.7 billion people have active social media accounts.

Each social media channel opens opportunities for podcasters to adapt to the behaviors of their listeners. Neal Schaffer, a recognized social media speaker, believes that effective social media must start by operating with a plan.

If you desire to accelerate your podcast’s growth, it’s time to build a strategy. Here are some techniques for four social media channels:

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Podcasting Tips

Podcasting for Bloggers: How to Get Into the Game

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Podcasting is a valuable asset to bloggers. It offers the opportunity to grow your audience and expand your influence. However, podcasting is more than just the latest trend.

In 2013, Apple’s podcast subscriptions through iTunes reached 1 billion. RawVoice, a podcast analytics company, noted that the number of unique monthly podcast listeners tripled to 75 million from 25 million in five years.

NPR veteran Alex Blumberg, the former host of “This American Life” and “Planet Money” raised $1.6 million for his podcast venture “Gimlet Media.”

From print ads to Facebook, entrepreneurs desire a way to reach more people. Podcasting is another option to accomplish that goal.

Podcast listeners are fanatics. They love new content that will distract them from a long work commute or an airport layover.

Listen live or catch the recording. Podcasting has created a culture of on-demand information that gives the listener the option to choose.

Moreover, as a podcaster, you possess the control. You’re not limited to a particular topic or time limit. You can decide what works best for you and your audience.

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