We’re back with round two of our interview with broadcasting guru and author Valerie Geller, about her new book Beyond Powerful Radio. Here’s another batch of tips on pro podcasting:
Should you keep opinions to yourself? That depends on the kind of podcast it is. Generally, when it comes to news journalism, it’s best to be objective, but let listeners have an idea of what you think about it, so as not to come off as an actor or parrot. Entertainment journalism, however, calls for opinionated hosts and it helps make a good story.
Listen Simple as that. It is just as important to tell a story as it is to keep your ears open to your fans, participants, and guests you interview.
Don’t make it all about “ME” It’s a trap a lot of podcasters fall for. Take the focus off off “me,” the host, and switch it to “you,” the listener. Speak to one individual and propose ideas by stating “have you ever…”. It’s not “we have a ticket contest coming up,” it’s “you can win these tickets to this awesome concert.”
Thanks again to Valerie for the interview! Make sure to check out her book BeyondPowerful Radio for so much more info and strategies on becoming a better broadcaster!
