Category : Podcasting Tips

Podcasting Tips

Why Podcasting Should Be a Part of Your Content Marketing Strategy

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Think about it: when you hear a good story or conversation, it sticks with you much longer than a Facebook post you glanced at does. This is because we engage with audio in a different way than we do with written content.

As Emma Rodero, a professor at Pompeu Fabra University in Barcelona, told The Atlantic,

“Audio is one of the most intimate forms of media because you are constantly building your own images of the story in your mind and you’re creating your own production. And that of course, is something that you can never get with visual media.”

Audio content involves the audience in the narrative; it entices them to imagine the people, places, and situations they’re listening to. This can help your brand create a deep and meaningful connection with potential customers.

Here are five reasons why you should start podcast for your brand:

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General Podcasting Tips

The Numbers Game: New Statistics added to Spreaker’s CMS

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We’ve got a mission to provide the most complete, all-in-one podcasting solution out there with our CMS. It’s a professional dashboard that covers editing, feeds, social media distribution, and monetization opportunities (amongst other things) so that you have greater control over your content. Now we’ve ticked one more thing off our list of features: introducing statistics to Spreaker’s CMS.

They’re easier to access, and now thanks to a beautiful new redesign, even easier to read. Plus we’ve added a few extra goodies while we were at it – you’ll have the key to unlocking your audience in no time.

Why statistics are important

The importance of understanding your statistics cannot be overstated. They offer you a complete reading of your listeners, like who they are and where they’re from. With that insight, you get a clear idea of your podcast’s progress and how to further develop your content; stats function as feedback, encouraging you to keep doing what you’re doing, or pushing you to experiment and improve your process.

Detailed statistics are also crucial data to report to ad agencies and sponsors if you’re looking to monetize your content (if that’s the route you want to take, of course – Spreaker offers an easier, more automatic revenue sharing program, too). Ad providers want to be able to match up products and the audiences they’ll be advertised to as best as possible, and the stats you provide should be leveraged accordingly (for example, they’ll want to be sure that the men’s shaving kits they’re pushing aren’t getting featured on children’s programming). It’s similar in approach to any other type of content monetization – even bloggers have to provide reports of their readership to their sponsors, because why place an ad on your page that isn’t likely to get read or paid attention to? With the help of detailed statistics, you’ll be able to show them the power of your podcast’s reach and the who, what, where, and why of your listeners with one go.

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Listening Podcasting Tips

How To Keep Your Podcast Topic Sounding Fresh

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Exploring the different sides of your topic

How can you make sure that you never podfade or run out of things to talk about on your podcast? Most of the work you put into your podcast revolves around presenting your main topic in an entertaining and informative way – and it’s the core reason why your listeners tune in. It has to be multifaceted and provide numerous fresh angles.

While excellent storytelling skills can make anything sound interesting enough, bringing content that’s of value to your audience is what will keep them coming back. It’s all about drawing from the resources available to you, and finding those unique takes. You can refer to your listeners’ feedback and contributions, scrape show topic ideas from other media sources in your genre, subscribe to newsletters, set up google alerts, and run thorough keyword searches.

Learn about all the different ways you can make the most out of your podcast’s topic in this episode of the Spreaker Live Show.

Listen to “SLS99: How To Avoid Running Out of Show Topics” on Spreaker.

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Podcasting Tips

How to Avoid Podfading

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Preventing Podfade

Podfading is when a podcast slows down and is (eventually) abandoned about seven or eight episodes in. No one ever starts a podcast intending to podfade. It’s always so exciting to start out with lots of ideas about who to interview and how to get it to sound right.

And yet, it’s a cycle we see again and again. While it can happen for a number of reasons, podcasting platforms that have tracked the phenomenon have picked up on a few recurring trends. For example, podcasters often get overwhelmed by all the work required, or simply run out of things to say.

However, there are plenty of ways to avoid it, from seriously streamlining the production process, to finding co-hosts and guests to help pick up the slack.

Get a full explanation of podfading as a phenomenon and find out how to take it on in this episode of the Spreaker Live Show.

Listen to “SLS98: How To Avoid The Podfading Fate” on Spreaker.

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Podcasting Tips

What’s the Hardest Thing to Teach about Podcasting? An Interview With Colin Gray

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The Podcast Host is where podcasters can find mentors, online courses, and general resources about podcasting. Their latest update is the launch of a great opportunity for students in Scotland: the Scottish Podcast Scholarship will help one winner produce and publish his or her podcast idea. We wanted to talk with Colin Gray, the founder, to understand what’s behind this interesting and educational project, and the importance of training and learning about podcasting.

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Listening Podcasting Tips

Spreaker Podcast Radio for iOS Gets a New Addition to the lean-back Listening Experience

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Sometimes you’re not sure what to listen to, but have a vague idea – you’re in the mood for true crime, or comedy, or maybe you’re looking for something on the light side, like pop culture talk. But looking for a podcast often takes as much time as listening to one.

So we at Spreaker are making a new contribution to your lean-back listening experience – introducing channels to Spreaker Podcast Radio for iOS. Since each channel is based on a particular theme and curated with the best content we’ve got, you can follow your mood’s whimsy, sit back, and enjoy without any fuss.

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News Podcasting Tips

Students, Start Podcasting: Submit Your Idea to this New Competition

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Have an idea? Have an idea that’s great enough to turn into a podcast? Students in Scotland now have the opportunity to win The Scottish Podcast Scholarship, newly established by The Podcast Host.

“We’re committed to helping people find their voice, and their audience, through podcasting. We’re looking to find someone with a brilliant idea for an audio series, and help them to plan and launch it.”

All university and college students across Scotland are eligible, with no previous podcasting experience necessary – it’s all about what you’ll bring to the table and the great idea you want to pitch. Submissions are open over at https://www.thepodcasthost.com/pitch until Tuesday, January 31, 2017.

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General Podcasting Tips

Introducing Spreaker’s Revenue Sharing Program

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You have to be passionate to podcast. To get a great show up and running you need to invest time, and sometimes even money, into the tech, show production, branding, and marketing. While connecting with audiences can be a reward in itself, wouldn’t it be great to get some monetary returns as well?  

Unfortunately, agencies and sponsors are not the easiest to come by. Great podcasts are too often overlooked for big productions backed by even bigger networks. It’s hard to get recognition when you’re competing with well-funded production machines.

But we at Spreaker believe your podcast is worth the chance – why can’t monetizing be easy, and accessible to everyone? And so, we’re excited to introduce our new Revenue Sharing Program! It’s an easy opt-in program where podcasters can earn money for every listen, or impression, they get.

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Podcasting Tips Spreaker Live Show Podcast

Nine Evolutions of Podcasting In 2017

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Predicting the coming year of podcasting is a little more challenging than usual because, in my mind, the 13-year-old medium has been maturing very fast. Unfortunately, growth and innovation will be slow in coming this next year.

“It is true that podcasting’s best days are ahead and we do have many developing trends that will enable the medium to grow its creators and listeners.”

For a little perspective, the podcasting medium was a revolution when it began between 2004 through 2007.  Since then, podcasting has been chugging along at a slow, unrevolutionary but steady growth trajectory for many years.  It is true that podcasting awareness and listening grew a little faster over the past 2 years with the heightened media coverage of the reality and fictional storytelling podcasts.

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Listening Podcasting Tips

2016: The Year in Podcasting

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Spreaker’s been a part of the podcasting industry for almost six years now, and we’ve seen lots of changes in who’s trying it out and how the medium is approached. As its consumption continues to boom (at the beginning of 2016, Edison Research reported that 55% of Americans were aware of podcasting’s existence (compare that to 22% in 2006), and 36% had listened to one) we’ve seen it get adopted from both the bottom-up as well as the top-down. Podcasting has grown from a passion project to a full-time commitment for many, and corporations and broadcasting giants are turning to it for a more direct connection with clients and listeners.

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