2016 is definitely the year of podcast advertising, especially considering our partnership with Triton Digital announced back in December. Even if it still has to scale before it becomes mainstream, big Internet brands like MailChimp and Amazon, along with plenty of startups like underwear brand Mack Weldon, have been using ads to pursue new customers through podcasts.
According to estimates from ZenithOptimedia, ad spending on podcasts in the U.S. could hit $35.1 million in 2016. That’s only 0.06 percent of all digital ad spending, but some say that estimate is low and that it could go as high as $50 million this year. – via adweek.com