Listening Podcasting Tips

Spreaker Podcast Radio for iOS Gets a New Addition to the lean-back Listening Experience

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Sometimes you’re not sure what to listen to, but have a vague idea – you’re in the mood for true crime, or comedy, or maybe you’re looking for something on the light side, like pop culture talk. But looking for a podcast often takes as much time as listening to one.

So we at Spreaker are making a new contribution to your lean-back listening experience – introducing channels to Spreaker Podcast Radio for iOS. Since each channel is based on a particular theme and curated with the best content we’ve got, you can follow your mood’s whimsy, sit back, and enjoy without any fuss.

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General

An Update on Spreaker’s Statistics

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In any digital content industry, standards must be defined in order to protect advertisers – and ultimately the entire industry –  against bad data practices. Advertisers can continue to pay and benefit publishers only if the industry, as a whole, agrees on a set of metrics with which data or stats can be measured.

In the podcasting space, paid advertising is still in its infancy, and there are complications to consider. Take for instance the fact that content is often consumed through apps the publisher doesn’t have control over. For example, podcast listening apps (sometimes called “podcatchers”) allow users to subscribe to podcasts, which are then downloaded and consumed offline. However, in these cases, the only thing the publisher sees in his or her stats is a downloaded episode (either manually or automatically), but not whether or not it was listened to.

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News Podcasting Tips

Students, Start Podcasting: Submit Your Idea to this New Competition

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Have an idea? Have an idea that’s great enough to turn into a podcast? Students in Scotland now have the opportunity to win The Scottish Podcast Scholarship, newly established by The Podcast Host.

“We’re committed to helping people find their voice, and their audience, through podcasting. We’re looking to find someone with a brilliant idea for an audio series, and help them to plan and launch it.”

All university and college students across Scotland are eligible, with no previous podcasting experience necessary – it’s all about what you’ll bring to the table and the great idea you want to pitch. Submissions are open over at https://www.thepodcasthost.com/pitch until Tuesday, January 31, 2017.

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General Podcasting Tips

Introducing Spreaker’s Revenue Sharing Program

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You have to be passionate to podcast. To get a great show up and running you need to invest time, and sometimes even money, into the tech, show production, branding, and marketing. While connecting with audiences can be a reward in itself, wouldn’t it be great to get some monetary returns as well?  

Unfortunately, agencies and sponsors are not the easiest to come by. Great podcasts are too often overlooked for big productions backed by even bigger networks. It’s hard to get recognition when you’re competing with well-funded production machines.

But we at Spreaker believe your podcast is worth the chance – why can’t monetizing be easy, and accessible to everyone? And so, we’re excited to introduce our new Revenue Sharing Program! It’s an easy opt-in program where podcasters can earn money for every listen, or impression, they get.

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Listening

Listen to podcasts offline with Spreaker Podcast Radio for iOS’ new downloading feature!

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Whether you’re in flight mode or stuck in the subway, you can always listen to your favorite podcasts, even when you’re offline — introducing downloading on Spreaker Podcast Radio for iOS!

Opt to pick and choose and then manually download episodes you want to listen to later, or set up auto-downloading on your favorited shows so that any new published episodes get downloaded straight to your iPhone. Now all you iOS lovers get to create your own listening experience tailored to your ears, even when you’ve disconnected (Android users, you’re already enjoying the feature).

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Podcasting Tips Spreaker Live Show Podcast

Nine Evolutions of Podcasting In 2017

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Predicting the coming year of podcasting is a little more challenging than usual because, in my mind, the 13-year-old medium has been maturing very fast. Unfortunately, growth and innovation will be slow in coming this next year.

“It is true that podcasting’s best days are ahead and we do have many developing trends that will enable the medium to grow its creators and listeners.”

For a little perspective, the podcasting medium was a revolution when it began between 2004 through 2007.  Since then, podcasting has been chugging along at a slow, unrevolutionary but steady growth trajectory for many years.  It is true that podcasting awareness and listening grew a little faster over the past 2 years with the heightened media coverage of the reality and fictional storytelling podcasts.

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Listening Podcasting Tips

2016: The Year in Podcasting

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Spreaker’s been a part of the podcasting industry for almost six years now, and we’ve seen lots of changes in who’s trying it out and how the medium is approached. As its consumption continues to boom (at the beginning of 2016, Edison Research reported that 55% of Americans were aware of podcasting’s existence (compare that to 22% in 2006), and 36% had listened to one) we’ve seen it get adopted from both the bottom-up as well as the top-down. Podcasting has grown from a passion project to a full-time commitment for many, and corporations and broadcasting giants are turning to it for a more direct connection with clients and listeners.

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Listening Podcasting Tips Product

Enhance Your Story and Create More Easily Accessible Podcasts with Chapters

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Ask yourself: how accessible is your podcast? Can listeners follow your story, or get through your content in one sitting? Could they more fully appreciate your podcast with extra background information or references?

Accessibility isn’t just about making sure your podcast is available on every listening platform, or blowing up people’s social network feeds. It also lies in the structure of your content, how well you tell your story, and the marketing strategies you use to hook listeners in; your podcast needs to be easy to consume for listeners.

Spreaker is now giving you the ability to add chapters to your episode through our CMS. With chapters, you can delineate a clear outline of key points and favorite moments that listeners can get to easily, and create new ways to share your content.

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Podcasting Tips

Why and How to Use Podcasting in Your Content Marketing Strategy

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It’s a podcasting renaissance, as we already know. I won’t reiterate how it can be affirmed, there’s already very looong literature available on that (sources here, here, and here).

Besides its general increased use, podcasting has also landed on new content landscapes in the past two years, becoming a medium that content marketers can turn to when it comes to building relationships with potential clients. Marketers and consultants – the entire marketing sector, even – have started using this “new” tool as another way to stay in touch with the communities that follow them.

As part of my job at Spreaker, I study what can seem like a heterogeneous podcasting ecosystem to find common patterns that can help me with my daily struggle in understanding this fast growing market. One of the most interesting things I’ve noticed in the last months is the use of podcasting as a main platform in content marketing strategies.

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Podcasting Tips

Keep Your Audience Engaged with a Mobile App

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Podcasting has never been a one-sided affair – your content was made for an audience that could listen in and fully engage with it. Once you hit publish, your focus shifts from your own content to those out there waiting for you, and that includes reaching new listeners as well as those that have been there all along.

A customized Mobile App dedicated to your show is a great way to distribute your podcast out to listeners, get them hooked, and keep them coming back. While it’s important to spread your content through as many channels as possible, you don’t want your relationship with your audience to spread thin. A Mobile App bridges that gap between you and them and keeps things direct; your listeners download the app that you branded and created yourself, and your content gets to their ears in no time.  

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