Tag Archives: advertising

General Podcasting Tips

Introducing Spreaker’s Revenue Sharing Program

2
monetization-main

You have to be passionate to podcast. To get a great show up and running you need to invest time, and sometimes even money, into the tech, show production, branding, and marketing. While connecting with audiences can be a reward in itself, wouldn’t it be great to get some monetary returns as well?  

Unfortunately, agencies and sponsors are not the easiest to come by. Great podcasts are too often overlooked for big productions backed by even bigger networks. It’s hard to get recognition when you’re competing with well-funded production machines.

But we at Spreaker believe your podcast is worth the chance – why can’t monetizing be easy, and accessible to everyone? And so, we’re excited to introduce our new Revenue Sharing Program! It’s an easy opt-in program where podcasters can earn money for every listen, or impression, they get.

Read More
Podcasting Tips Spreaker Live Show Podcast

Nine Evolutions of Podcasting In 2017

1
micropfone

Predicting the coming year of podcasting is a little more challenging than usual because, in my mind, the 13-year-old medium has been maturing very fast. Unfortunately, growth and innovation will be slow in coming this next year.

“It is true that podcasting’s best days are ahead and we do have many developing trends that will enable the medium to grow its creators and listeners.”

For a little perspective, the podcasting medium was a revolution when it began between 2004 through 2007.  Since then, podcasting has been chugging along at a slow, unrevolutionary but steady growth trajectory for many years.  It is true that podcasting awareness and listening grew a little faster over the past 2 years with the heightened media coverage of the reality and fictional storytelling podcasts.

Read More
General Listening

Finding Podcasting’s Listening Simplicity

0
desk-music-headphones-earphones

carradioEvery time I step into a car with an AM/FM radio, I am reminded about the concept of simplicity and ease of use as key reasons why radio grew to have such a large listening audience.

When I contrast the current in-car radio experience with present podcast usability, the AM/FM radio experience is still winning the simplicity test and audiences today.

We have seen usability and simplicity gains of on demand audio and podcasting technology over the past 10 years. These usability improvements have started to erode the listener base of in-car radio and is causing a gradual increase in on demand audio podcasts usage.

Read More
Podcasting Tips

How to Measure Your Podcast Analytics with Spreaker

5
bigimg

As content creators, podcasters must be able to measure the success and strengths of their product. Understanding the full scope of the stats and data available can be a challenge, but is necessary to improving the quality of your content. Essentially, the more resources you have on your listeners, the greater the possibility of creating better, appealing content, as well as connecting with sponsors and advertisers.

Read More
General Listening

Is 2016 the year of Podcast Advertising?

0
Podcast Advertising

2016 is definitely the year of podcast advertising, especially considering our partnership with Triton Digital announced back in December. Even if it still has to scale before it becomes mainstream, big Internet brands like MailChimp and Amazon, along with plenty of startups like underwear brand Mack Weldon, have been using ads to pursue new customers through podcasts.

According to estimates from ZenithOptimedia, ad spending on podcasts in the U.S. could hit $35.1 million in 2016. That’s only 0.06 percent of all digital ad spending, but some say that estimate is low and that it could go as high as $50 million this year. – via adweek.com

Read More
General News

Spreaker Announces New Partnership with Triton Digital

7
triton

Monetization in podcasting is an exciting prospect for platforms and networks alike. As a medium, podcasting is an ideal vehicle for bringing advertisers and engaged audiences together.

And so, we’re excited to announce Spreaker’s new partnership with Triton Digital, and our induction into their a2x® Ad Exchange program.

Triton Digital is a global digital audio technology and advertising company, providing the technical backbone for the digital audio marketplace. More specifically, we’ll be taking part in a2x®, Triton’s programmatic audio advertising exchange, starting on January 1st of 2016.

Read More
Podcasting Tips

Learn How to Monetize your Podcast

9

draftkings_blogpost_layout@2x
Podcasting is hard work; with research, scheduling, and lots of passion behind every episode. You love it, and that’s why you do it, but it would great to get some concrete returns for your effort.

Read More