Tag Archives: audience

Podcasting Tips

Why Podcasting Should Be a Part of Your Content Marketing Strategy

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Think about it: when you hear a good story or conversation, it sticks with you much longer than a Facebook post you glanced at does. This is because we engage with audio in a different way than we do with written content.

As Emma Rodero, a professor at Pompeu Fabra University in Barcelona, told The Atlantic,

“Audio is one of the most intimate forms of media because you are constantly building your own images of the story in your mind and you’re creating your own production. And that of course, is something that you can never get with visual media.”

Audio content involves the audience in the narrative; it entices them to imagine the people, places, and situations they’re listening to. This can help your brand create a deep and meaningful connection with potential customers.

Here are five reasons why you should start podcast for your brand:

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Listening Podcasting Tips

How To Keep Your Podcast Topic Sounding Fresh

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Exploring the different sides of your topic

How can you make sure that you never podfade or run out of things to talk about on your podcast? Most of the work you put into your podcast revolves around presenting your main topic in an entertaining and informative way – and it’s the core reason why your listeners tune in. It has to be multifaceted and provide numerous fresh angles.

While excellent storytelling skills can make anything sound interesting enough, bringing content that’s of value to your audience is what will keep them coming back. It’s all about drawing from the resources available to you, and finding those unique takes. You can refer to your listeners’ feedback and contributions, scrape show topic ideas from other media sources in your genre, subscribe to newsletters, set up google alerts, and run thorough keyword searches.

Learn about all the different ways you can make the most out of your podcast’s topic in this episode of the Spreaker Live Show.

Listen to “SLS99: How To Avoid Running Out of Show Topics” on Spreaker.

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Podcasting Tips

How Music and Sound Effects Make Your Podcast Better

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In this blog post we’ll discuss how including music and sound effects throughout your recordings can create an engaging podcast, and offer a heightened audio experience for your listeners.

When you first start podcasting or are looking to improve, there are a number of things you can do to really make it feel and sound professional; you can focus on your niche, publish episodes regularly, use the right gear, get the right audio-editing software, as well as use music and effects.

Today we’ll focus on the ways different podcasters have used music throughout their content.

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General

Interview: Anya Grundmann at Podcast Movement

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anya_no_bars_vignette_lowAnya Grundmann is the Vice President of Programming and Audience Development at NPR, leading the network’s programming center in creating and acquiring high quality content, as well as engaging and growing both its public and digital radios’ audiences.

In addition to program acquisition, evaluation, and developments, she also oversees NPR’s weekly quiz show “Wait Wait…Don’t Tell Me“, and manages NPR’s Worldwide Service and the network’s channel on Sirius XM Satellite Radio.

We decided to interview Anya to get an inside look at her work at the programming center, hoping to learn how to create high-quality and successful audio from the very best. Moreover, we’re sure that her vast knowledge of the podcasting field will be useful to whoever is reading this interview.

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General Podcasting Tips

Start a Podcast for Your Business

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Originally posted on newmediaeurope.com, the official site of  the New Media Europe conference, taking place in London, June 18th and 19th.

Connecting with clients in a meaningful way is essential to growing your business, and it can also prove to be one of the most difficult tasks. Podcasting is a great solution to building that bond, adding a deeper dimension and personality to your brand.

And who could resist, when the tools to get a podcast up and running are so accessible and affordable? The barriers of expensive equipment and studio are long gone, it’s nothing you can’t accomplish without a computer and a decent microphone.

So what’s holding you back? Here are 5 reasons to stop what you’re doing and start your podcast now. The benefits are hard to deny:

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General News Product

Infographic: What’s going on with your listeners?

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It’s been 8 months, and now it’s time to update you all with fresh data on Spreaker’s audience. We know how important it is to be aware of who the average listener is and what they do. We updated our last infographic with the goal of helping you get to know Spreaker’s audience better, which should also help you better engage with your listeners. 

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General

Colin Gray’s The Podcast Host course is in Spreaker’s Store!

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We’ve got big news about Spreaker’s Podcasting Tools today! Thanks to our partnership with Colin Gray’s Podcast Host, you can now get professional help (at a discounted price!) to power your podcast.

Colin Gray is a podcaster by passion and a teacher at heart. With The Podcast Host he teaches businesses and individuals how to podcast and use it as a tool to grow a faithful audience and develop a business. Our hope is that all of Spreaker’s community is as passionate as Colin is, and that you enjoy his podcasts!

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Podcasting Tips

3 Ways to Grow a Faith Based Listening Audience

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While attending Podcast Movement this summer, I will never forget the words of Podcast Answer Man, Cliff Ravenscraft. During his session on building deeper relationships with your audience, he said, “until you know the value of one listener, you will never know the value of 1000.” Many podcasters mistakenly equate “downloads” with listeners. A download means that someone, somewhere clicked on a podcast episode. Whether it played for 20 seconds or 20 minutes, it counts. But this is not a listener. This isn’t someone in your tribe.

I often equate brand building with church building. Churches grow by consistently serving the spiritual needs of their flock, not by touting the number of parishioners who showed up on a Sunday. Likewise, if you are building a faith-based platform, or any platform for that matter, you have to be willing to serve the deeper needs of your audience.

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Podcasting Tips

6 Essential Tools for Launching Your Podcast

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Podcasting continues to grow rapidly in this digital communication era. With several inexpensive and easy-to-use tools available, even a novice can produce high-quality content.

Research found that 32% of businesses desire to learn how to use podcasting and 23% have plans to increase their efforts. Marketers recognize the untapped potential of expanding into the podcasting industry.

“Podcasting has made a massive difference to the growth of my brand, businesses and my audience,” says Chris Ducker, host of The New Business Podcast.

Are you ready to get behind the mic? Get started today. Here’s a list of six essential podcasting tools:

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Podcasting Tips

4 Ways to Increase Podcast Audience Engagement

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You’re not just a podcaster. You’re a content creator. In order to grow your audience, focus on delivering value and involving your subscribers in the podcast.

Based on a study by Clammr, interest in podcasts has increased. Between 2014 and 2015, there was a 32 percent increase in the volume of Google searches for “podcast” and a 37 percent increase in downloads.

However, Clammr suggests that this “underlying growth is being driven more by increased listening from existing users than by growth in the underlying user base.”

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