Advertisers Have Found a Secret Weapon and it’s Called Podcasts
Audiences and advertising are finding common ground: a passion for audio.
Already last year a study by Bridge Ratings predicted that as marketers gain more and more confidence in podcasts, the market spend for the platform will grow at a consistent 25% a year through to 2020. Similarly, Advertising Age predicts that advertisers will push for their content marketing strategies to produce audience-oriented content that aligns with their brand’s purpose and values.
All this culminates into an undeniable reality: podcasting advertising is the way to go.