Tag Archives: engagement

Podcasting Tips

3 Simple Ways Podcasters Can Reach Listeners and Get Them Engaged

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What would your podcast be if your listeners weren’t there? It would just be a one-way conversation, a full-on monologue shared with no one but yourself. There’s almost no point in producing a podcast if there’s no one there to dialogue with.

And so, once you’ve found the right words to say and have used the best tools at your disposal to do so, the next step is to really focus on getting those words to open ears – and get them wanting more.

There are three components to reaching listeners and getting them hooked: distribution, engagement, and getting them loyal. Here’s how to approach each using Spreaker’s professional podcasting tools:

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General

Interview: Anya Grundmann at Podcast Movement

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anya_no_bars_vignette_lowAnya Grundmann is the Vice President of Programming and Audience Development at NPR, leading the network’s programming center in creating and acquiring high quality content, as well as engaging and growing both its public and digital radios’ audiences.

In addition to program acquisition, evaluation, and developments, she also oversees NPR’s weekly quiz show “Wait Wait…Don’t Tell Me“, and manages NPR’s Worldwide Service and the network’s channel on Sirius XM Satellite Radio.

We decided to interview Anya to get an inside look at her work at the programming center, hoping to learn how to create high-quality and successful audio from the very best. Moreover, we’re sure that her vast knowledge of the podcasting field will be useful to whoever is reading this interview.

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Podcasting Tips

4 Ways to Increase Podcast Audience Engagement

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You’re not just a podcaster. You’re a content creator. In order to grow your audience, focus on delivering value and involving your subscribers in the podcast.

Based on a study by Clammr, interest in podcasts has increased. Between 2014 and 2015, there was a 32 percent increase in the volume of Google searches for “podcast” and a 37 percent increase in downloads.

However, Clammr suggests that this “underlying growth is being driven more by increased listening from existing users than by growth in the underlying user base.”

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