Tag Archives: listeners

Podcasting Tips

3 Simple Ways Podcasters Can Reach Listeners and Get Them Engaged

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What would your podcast be if your listeners weren’t there? It would just be a one-way conversation, a full-on monologue shared with no one but yourself. There’s almost no point in producing a podcast if there’s no one there to dialogue with.

And so, once you’ve found the right words to say and have used the best tools at your disposal to do so, the next step is to really focus on getting those words to open ears – and get them wanting more.

There are three components to reaching listeners and getting them hooked: distribution, engagement, and getting them loyal. Here’s how to approach each using Spreaker’s professional podcasting tools:

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General Podcasting Tips

The Benefits Of Transcribing Your Podcast

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If you’re wondering why you should transcribe your podcast, start by considering that the easiest way to find something on the internet (any kind of media – audio, video, images) is through text. By providing a text version, or a transcript, of your podcast’s episodes you can improve its accessibility, shareability, and be able to repurpose that valuable content later on.  It also improves your listeners’ experience, giving them an alternative way to consume your content when tuning in isn’t possible.

“Text is the secret. Converting podcast recordings into a transcript makes it possible for podcast producers to give listeners a better experience.” (Observer.com)

Moreover, as mentioned before, since web searches are text based, a transcript will open up new opportunities; you’ll be able to easily redact your content into blog posts, articles, presentations, and even books. Even your listeners will be able to quickly quote and share what they find valuable from your episode. Let’s take a deeper look at how transcriptions can benefit your podcast:

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General Podcasting Tips

Start a Podcast for Your Business

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Originally posted on newmediaeurope.com, the official site of  the New Media Europe conference, taking place in London, June 18th and 19th.

Connecting with clients in a meaningful way is essential to growing your business, and it can also prove to be one of the most difficult tasks. Podcasting is a great solution to building that bond, adding a deeper dimension and personality to your brand.

And who could resist, when the tools to get a podcast up and running are so accessible and affordable? The barriers of expensive equipment and studio are long gone, it’s nothing you can’t accomplish without a computer and a decent microphone.

So what’s holding you back? Here are 5 reasons to stop what you’re doing and start your podcast now. The benefits are hard to deny:

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General News Product

Infographic: What’s going on with your listeners?

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It’s been 8 months, and now it’s time to update you all with fresh data on Spreaker’s audience. We know how important it is to be aware of who the average listener is and what they do. We updated our last infographic with the goal of helping you get to know Spreaker’s audience better, which should also help you better engage with your listeners. 

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General

Colin Gray’s The Podcast Host course is in Spreaker’s Store!

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We’ve got big news about Spreaker’s Podcasting Tools today! Thanks to our partnership with Colin Gray’s Podcast Host, you can now get professional help (at a discounted price!) to power your podcast.

Colin Gray is a podcaster by passion and a teacher at heart. With The Podcast Host he teaches businesses and individuals how to podcast and use it as a tool to grow a faithful audience and develop a business. Our hope is that all of Spreaker’s community is as passionate as Colin is, and that you enjoy his podcasts!

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Podcasting Tips

3 Ways to Grow a Faith Based Listening Audience

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While attending Podcast Movement this summer, I will never forget the words of Podcast Answer Man, Cliff Ravenscraft. During his session on building deeper relationships with your audience, he said, “until you know the value of one listener, you will never know the value of 1000.” Many podcasters mistakenly equate “downloads” with listeners. A download means that someone, somewhere clicked on a podcast episode. Whether it played for 20 seconds or 20 minutes, it counts. But this is not a listener. This isn’t someone in your tribe.

I often equate brand building with church building. Churches grow by consistently serving the spiritual needs of their flock, not by touting the number of parishioners who showed up on a Sunday. Likewise, if you are building a faith-based platform, or any platform for that matter, you have to be willing to serve the deeper needs of your audience.

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Podcasting Tips

Podcasting: Trends With Benefits

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Make no mistake, one of the biggest trends in both social and digital media right now is podcasting. Sure it’s been around for a decade now, but there is a rapidly growing mainstream audience that continues to embrace the ability to educate or entertain them in any location on almost any device.

Listeners are becoming more productive with their time and reaping the benefits as laborious tasks such as the commute, gym, housework or even a long flight can now be a perfect opportunity to learn more about any topic they can imagine.

As “new” media becomes the norm and audio information from an authentic voice can be enjoyed and even appearing in cars, there is no denying the appeal to podcast listeners. However, can this increasing trend offer any benefits to businesses and podcast producers? And how hard is it to get set up?

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Podcasting Tips

Why You Need To Be Ready For the Podcasting Revolution

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Serial famously became the fastest podcast to reach five million downloads towards the end of last year. Anyone that still has doubts about the surge in popularity of audio on demand, only need to look at President Obama arriving at Marc Maron’s garage a few weeks ago to record an interview on his WTF Podcast.

2015 will be the defining moment when even the President of the United States realised how the media landscape has changed. Only five years ago everyone was reading physical magazines and newspapers, but as this industry spirals into decline, readers are now moving away from the traditional media sources.

The modern, sophisticated audience is replacing old media with experts that they can relate to in niche areas that interest them that are armed with an authentic voice. Although people may have struggled with the concept in the past, the digital age has paved the way as society soaks up on-demand content on Kindle, Steam, Netflix, Spotify and the ubiquitous App Stores without even thinking.

There is an awareness that podcasting is to radio as blogging is to newspapers. Could this mean that the future of media is not owned by Citizen Kane-like characters but by everyday people leading the way in their field of expertise? Do you hop on the podcast bus or get left behind cursing yet another missed opportunity?

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News Product

What’s going on with Spreaker’s listeners?

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Last November we published an infographic with the aim of helping you understand your Spreaker audience and better engage with your listeners, plus give you the upper hand with new data that can be used to monetize your content.

After 6 months we want to give you an update on who’s listening to your content on Spreaker.

infographics_may

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News

Who listens to Podcasts? Here’s new data from Edison Research

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The first step to better targeting your podcast is understanding who the potential consumers of the medium you’re using are. If you know which particular market you’re talking to, you can approach your content with more awareness and communicate with your audience more effectively.

On June 25, Edison Research published all their podcast-related survey data from The Infinite Dial 2015, giving us a fully comprehensive view of who is really listening to podcasts.

Podcast listeners are more affluent than the general population (36% have a household income greater than $75,000), and have education beyond high school. A decade ago, it was primarily males who would listen in. In 2015, that number is now evenly split with 50% men, 50% women. Looking at age, there doesn’t seem to be a huge difference among age groups, with even teenagers making up a slice of podcast consumers.

Smartphone ownership has been found to be a major factor in the consumption of podcasts; currently 22% of smartphone users listened to a podcast in the last month. Additionally, nearly two-thirds of all podcasts are listened to on mobile devices over desktop computers.

Brands will find interesting data in the activity of podcast users on social media: it seems they use the platforms multiple times per day.

A fully detailed description of the research can be find on Rainnews.

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