Tag Archives: marketing

Podcasting Tips

Why Podcasting Should Be a Part of Your Content Marketing Strategy

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Think about it: when you hear a good story or conversation, it sticks with you much longer than a Facebook post you glanced at does. This is because we engage with audio in a different way than we do with written content.

As Emma Rodero, a professor at Pompeu Fabra University in Barcelona, told The Atlantic,

“Audio is one of the most intimate forms of media because you are constantly building your own images of the story in your mind and you’re creating your own production. And that of course, is something that you can never get with visual media.”

Audio content involves the audience in the narrative; it entices them to imagine the people, places, and situations they’re listening to. This can help your brand create a deep and meaningful connection with potential customers.

Here are five reasons why you should start podcast for your brand:

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Listening Podcasting Tips Product

Enhance Your Story and Create More Easily Accessible Podcasts with Chapters

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Ask yourself: how accessible is your podcast? Can listeners follow your story, or get through your content in one sitting? Could they more fully appreciate your podcast with extra background information or references?

Accessibility isn’t just about making sure your podcast is available on every listening platform, or blowing up people’s social network feeds. It also lies in the structure of your content, how well you tell your story, and the marketing strategies you use to hook listeners in; your podcast needs to be easy to consume for listeners.

Spreaker is now giving you the ability to add chapters to your episode through our CMS. With chapters, you can delineate a clear outline of key points and favorite moments that listeners can get to easily, and create new ways to share your content.

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General

Interview: Carole Sanek at Podcast Movement

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meCarole has been a freelance writer, content creator, ghostwriter, and a social media and PR consultant for over five years. She has won 3 blogging awards, and was recently featured in the top 10 Social Media/PR agencies as “Best in the Business” by the Tampa Bay Business Journal. Carole created her podcast The Crazy Marketing Ladies Show in 2014, bringing together four savvy ladies to interview guests offering great advice for those who have “caught” the entrepreneurial bug. She is currently working on the project #cycleofjoy, where she is inspiring people to find their own cycle of happiness.

We decided to interview Carole because her double-threat experience in both podcasting and marketing can be really helpful to those willing to boost their own podcast. So, let’s just start with the interview:

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General Listening

Is 2016 the year of Podcast Advertising?

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Podcast Advertising

2016 is definitely the year of podcast advertising, especially considering our partnership with Triton Digital announced back in December. Even if it still has to scale before it becomes mainstream, big Internet brands like MailChimp and Amazon, along with plenty of startups like underwear brand Mack Weldon, have been using ads to pursue new customers through podcasts.

According to estimates from ZenithOptimedia, ad spending on podcasts in the U.S. could hit $35.1 million in 2016. That’s only 0.06 percent of all digital ad spending, but some say that estimate is low and that it could go as high as $50 million this year. – via adweek.com

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Podcasting Tips

How to Create a Podcast – Tip#1

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Podcasting Spreaker

We’re happy to introduce our new friends and latest partnership, the Podcasting by Professional team!

Did you know that people just like you are changing the world? Podcasting will get your message out as well as grow your network like no other medium.

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