While attending a podcast conference this summer, I managed to have a sidebar with a prominent executive at a broadcasting company. I was relatively new to podcasting, having only been at it for a few months and I wanted his take on how many downloads were needed to consider things like sponsorship.
He told me that the average podcast, after three months, only has about 1,000 – 1,200 downloads, total. My eyes widened. At the time of our conversation, my podcast was nearing 14,000 downloads. That’s when HIS eyes widened. He asked me what type of show I had; and the minute I uttered the words “faith-based”, his entire posture shifted.
He went on to explain that faith-based podcasts could be difficult to monetize because sponsors are leery about having religious affiliations. Throwing their endorsement behind one faith group or another could be a potential liability or worse, a PR nightmare. After our conversation, I started thinking…”short of passing around a digital collection plate, how CAN faith based podcasters turn a profit?”