Tag Archives: money

General Podcasting Tips

Introducing Spreaker’s Revenue Sharing Program

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monetization-main

You have to be passionate to podcast. To get a great show up and running you need to invest time, and sometimes even money, into the tech, show production, branding, and marketing. While connecting with audiences can be a reward in itself, wouldn’t it be great to get some monetary returns as well?  

Unfortunately, agencies and sponsors are not the easiest to come by. Great podcasts are too often overlooked for big productions backed by even bigger networks. It’s hard to get recognition when you’re competing with well-funded production machines.

But we at Spreaker believe your podcast is worth the chance – why can’t monetizing be easy, and accessible to everyone? And so, we’re excited to introduce our new Revenue Sharing Program! It’s an easy opt-in program where podcasters can earn money for every listen, or impression, they get.

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Podcasting Tips

How to Monetize a Faith Based Podcast

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While attending a podcast conference this summer, I managed to have a sidebar with a prominent executive at a broadcasting company. I was relatively new to podcasting, having only been at it for a few months and I wanted his take on how many downloads were needed to consider things like sponsorship.

He told me that the average podcast, after three months, only has about 1,000 – 1,200 downloads, total. My eyes widened. At the time of our conversation, my podcast was nearing 14,000 downloads. That’s when HIS eyes widened. He asked me what type of show I had; and the minute I uttered the words “faith-based”, his entire posture shifted.

He went on to explain that faith-based podcasts could be difficult to monetize because sponsors are leery about having religious affiliations. Throwing their endorsement behind one faith group or another could be a potential liability or worse, a PR nightmare. After our conversation, I started thinking…”short of passing around a digital collection plate, how CAN faith based podcasters turn a profit?”

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