Whether it’s a feature or a one-off, interviewing a guest is a great way to shakes things up on your podcast. You’re bouncing off one another as well as offering a frame of reference for the topic you’re discussing.
But going about finding the right guest to interview can be tricky. Out of the thousands of exchanges you have online and IRL, this is a conversation that you have to set up yourself, in a way that can sometimes feel contrived. We break it down into 4 steps that take you straight to the point.
WHY? Count the benefits.
The back and forth of conversation is dynamic and makes great listening. In an interview setup, you are demonstrating how you are learning alongside your audience, and that strengthens your bond.
Plus, it offers a bit of variety and takes the pressure off you to create all the content!
There is just something irresistible about listening into a conversation – as proven by more and more audiences tuning in to listen in. Writing for the British publication Cultured Vultures, Callum Davies explains the popularity of podcast interviews in America as around the world is because “as long as interviewee and interviewer are equally interested in what they’re discussing, the appeal will manifest”.