Spreaker’s been a part of the podcasting industry for almost six years now, and we’ve seen lots of changes in who’s trying it out and how the medium is approached. As its consumption continues to boom (at the beginning of 2016, Edison Research reported that 55% of Americans were aware of podcasting’s existence (compare that to 22% in 2006), and 36% had listened to one) we’ve seen it get adopted from both the bottom-up as well as the top-down. Podcasting has grown from a passion project to a full-time commitment for many, and corporations and broadcasting giants are turning to it for a more direct connection with clients and listeners.
Podcasting has never been a one-sided affair – your content was made for an audience that could listen in and fully engage with it. Once you hit publish, your focus shifts from your own content to those out there waiting for you, and that includes reaching new listeners as well as those that have been there all along.
A customized Mobile App dedicated to your show is a great way to distribute your podcast out to listeners, get them hooked, and keep them coming back. While it’s important to spread your content through as many channels as possible, you don’t want your relationship with your audience to spread thin. A Mobile App bridges that gap between you and them and keeps things direct; your listeners download the app that you branded and created yourself, and your content gets to their ears in no time.
We totally understand what it feels like to find a new favorite podcast.
You see an interesting title, the artwork looks great, and you think: sure, I’ll try listening to that! Ten minutes in, you’re completely hooked, and it takes you everything you’ve got to not binge on the entire season in one sitting.
And we totally understand that when you find a new favorite, you want to be able to listen to it at any given moment. That’s why we’ve just introduced a new Favorites section, as well as notifications about those favorites, to Spreaker Podcast Radio for iOS, so that you can always keep tabs on them. It’s a personalized element to your listening experience, and is another step closer to matching up our iOS experience to what’s currently available for Android.
Let’s take a look at how it’s done:
You’ve got it all under control – introducing Spreaker’s new Content Management System!
The Content Management System, or CMS, is a powerful new tool that makes general podcast and content management a cinch, so that you can make quick changes as needed. We’ve taken care of the tech so that podcasters can stick to what they do best: podcasting.
You’ll find it all there – the CMS is a full view of your operation and output at a glance. It’s chockfull of new features that allow you to do loads of things, like customize your embedded player, manage multiple episodes at once, adjust cover image sizes, and much more.
In episode #79 of the Spreaker Live Show, streamed on Wednesday, September 7th, we discussed three important podcasting topics with Spreaker Head of Content, Rob Greenlee:
- How To Be A Great Podcast Host
- The Benefits Of Transcribing Your Podcast’s Audio
- The Newly Released IAB Podcast Ad Metric Guidelines
Read more to see show notes and links discussed in this 52 minute episode.
Every time I step into a car with an AM/FM radio, I am reminded about the concept of simplicity and ease of use as key reasons why radio grew to have such a large listening audience.
When I contrast the current in-car radio experience with present podcast usability, the AM/FM radio experience is still winning the simplicity test and audiences today.
We have seen usability and simplicity gains of on demand audio and podcasting technology over the past 10 years. These usability improvements have started to erode the listener base of in-car radio and is causing a gradual increase in on demand audio podcasts usage.
As content creators, podcasters must be able to measure the success and strengths of their product. Understanding the full scope of the stats and data available can be a challenge, but is necessary to improving the quality of your content. Essentially, the more resources you have on your listeners, the greater the possibility of creating better, appealing content, as well as connecting with sponsors and advertisers.