Tag Archives: podcast

General Podcasting Tips

The Numbers Game: New Statistics added to Spreaker’s CMS

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We’ve got a mission to provide the most complete, all-in-one podcasting solution out there with our CMS. It’s a professional dashboard that covers editing, feeds, social media distribution, and monetization opportunities (amongst other things) so that you have greater control over your content. Now we’ve ticked one more thing off our list of features: introducing statistics to Spreaker’s CMS.

They’re easier to access, and now thanks to a beautiful new redesign, even easier to read. Plus we’ve added a few extra goodies while we were at it – you’ll have the key to unlocking your audience in no time.

Why statistics are important

The importance of understanding your statistics cannot be overstated. They offer you a complete reading of your listeners, like who they are and where they’re from. With that insight, you get a clear idea of your podcast’s progress and how to further develop your content; stats function as feedback, encouraging you to keep doing what you’re doing, or pushing you to experiment and improve your process.

Detailed statistics are also crucial data to report to ad agencies and sponsors if you’re looking to monetize your content (if that’s the route you want to take, of course – Spreaker offers an easier, more automatic revenue sharing program, too). Ad providers want to be able to match up products and the audiences they’ll be advertised to as best as possible, and the stats you provide should be leveraged accordingly (for example, they’ll want to be sure that the men’s shaving kits they’re pushing aren’t getting featured on children’s programming). It’s similar in approach to any other type of content monetization – even bloggers have to provide reports of their readership to their sponsors, because why place an ad on your page that isn’t likely to get read or paid attention to? With the help of detailed statistics, you’ll be able to show them the power of your podcast’s reach and the who, what, where, and why of your listeners with one go.

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Listening Podcasting Tips

How To Keep Your Podcast Topic Sounding Fresh

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Exploring the different sides of your topic

How can you make sure that you never podfade or run out of things to talk about on your podcast? Most of the work you put into your podcast revolves around presenting your main topic in an entertaining and informative way – and it’s the core reason why your listeners tune in. It has to be multifaceted and provide numerous fresh angles.

While excellent storytelling skills can make anything sound interesting enough, bringing content that’s of value to your audience is what will keep them coming back. It’s all about drawing from the resources available to you, and finding those unique takes. You can refer to your listeners’ feedback and contributions, scrape show topic ideas from other media sources in your genre, subscribe to newsletters, set up google alerts, and run thorough keyword searches.

Learn about all the different ways you can make the most out of your podcast’s topic in this episode of the Spreaker Live Show.

Listen to “SLS99: How To Avoid Running Out of Show Topics” on Spreaker.

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Podcasting Tips

How to Avoid Podfading

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Preventing Podfade

Podfading is when a podcast slows down and is (eventually) abandoned about seven or eight episodes in. No one ever starts a podcast intending to podfade. It’s always so exciting to start out with lots of ideas about who to interview and how to get it to sound right.

And yet, it’s a cycle we see again and again. While it can happen for a number of reasons, podcasting platforms that have tracked the phenomenon have picked up on a few recurring trends. For example, podcasters often get overwhelmed by all the work required, or simply run out of things to say.

However, there are plenty of ways to avoid it, from seriously streamlining the production process, to finding co-hosts and guests to help pick up the slack.

Get a full explanation of podfading as a phenomenon and find out how to take it on in this episode of the Spreaker Live Show.

Listen to “SLS98: How To Avoid The Podfading Fate” on Spreaker.

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Listening Podcasting Tips

Spreaker Podcast Radio for iOS Gets a New Addition to the lean-back Listening Experience

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Sometimes you’re not sure what to listen to, but have a vague idea – you’re in the mood for true crime, or comedy, or maybe you’re looking for something on the light side, like pop culture talk. But looking for a podcast often takes as much time as listening to one.

So we at Spreaker are making a new contribution to your lean-back listening experience – introducing channels to Spreaker Podcast Radio for iOS. Since each channel is based on a particular theme and curated with the best content we’ve got, you can follow your mood’s whimsy, sit back, and enjoy without any fuss.

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News Podcasting Tips

Students, Start Podcasting: Submit Your Idea to this New Competition

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Have an idea? Have an idea that’s great enough to turn into a podcast? Students in Scotland now have the opportunity to win The Scottish Podcast Scholarship, newly established by The Podcast Host.

“We’re committed to helping people find their voice, and their audience, through podcasting. We’re looking to find someone with a brilliant idea for an audio series, and help them to plan and launch it.”

All university and college students across Scotland are eligible, with no previous podcasting experience necessary – it’s all about what you’ll bring to the table and the great idea you want to pitch. Submissions are open over at https://www.thepodcasthost.com/pitch until Tuesday, January 31, 2017.

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General Podcasting Tips

Introducing Spreaker’s Revenue Sharing Program

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You have to be passionate to podcast. To get a great show up and running you need to invest time, and sometimes even money, into the tech, show production, branding, and marketing. While connecting with audiences can be a reward in itself, wouldn’t it be great to get some monetary returns as well?  

Unfortunately, agencies and sponsors are not the easiest to come by. Great podcasts are too often overlooked for big productions backed by even bigger networks. It’s hard to get recognition when you’re competing with well-funded production machines.

But we at Spreaker believe your podcast is worth the chance – why can’t monetizing be easy, and accessible to everyone? And so, we’re excited to introduce our new Revenue Sharing Program! It’s an easy opt-in program where podcasters can earn money for every listen, or impression, they get.

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Listening Podcasting Tips

2016: The Year in Podcasting

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Spreaker’s been a part of the podcasting industry for almost six years now, and we’ve seen lots of changes in who’s trying it out and how the medium is approached. As its consumption continues to boom (at the beginning of 2016, Edison Research reported that 55% of Americans were aware of podcasting’s existence (compare that to 22% in 2006), and 36% had listened to one) we’ve seen it get adopted from both the bottom-up as well as the top-down. Podcasting has grown from a passion project to a full-time commitment for many, and corporations and broadcasting giants are turning to it for a more direct connection with clients and listeners.

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Listening Podcasting Tips Product

Enhance Your Story and Create More Easily Accessible Podcasts with Chapters

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Ask yourself: how accessible is your podcast? Can listeners follow your story, or get through your content in one sitting? Could they more fully appreciate your podcast with extra background information or references?

Accessibility isn’t just about making sure your podcast is available on every listening platform, or blowing up people’s social network feeds. It also lies in the structure of your content, how well you tell your story, and the marketing strategies you use to hook listeners in; your podcast needs to be easy to consume for listeners.

Spreaker is now giving you the ability to add chapters to your episode through our CMS. With chapters, you can delineate a clear outline of key points and favorite moments that listeners can get to easily, and create new ways to share your content.

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Podcasting Tips

Why and How to Use Podcasting in Your Content Marketing Strategy

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It’s a podcasting renaissance, as we already know. I won’t reiterate how it can be affirmed, there’s already very looong literature available on that (sources here, here, and here).

Besides its general increased use, podcasting has also landed on new content landscapes in the past two years, becoming a medium that content marketers can turn to when it comes to building relationships with potential clients. Marketers and consultants – the entire marketing sector, even – have started using this “new” tool as another way to stay in touch with the communities that follow them.

As part of my job at Spreaker, I study what can seem like a heterogeneous podcasting ecosystem to find common patterns that can help me with my daily struggle in understanding this fast growing market. One of the most interesting things I’ve noticed in the last months is the use of podcasting as a main platform in content marketing strategies.

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Podcasting Tips

Keep Your Audience Engaged with a Mobile App

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Podcasting has never been a one-sided affair – your content was made for an audience that could listen in and fully engage with it. Once you hit publish, your focus shifts from your own content to those out there waiting for you, and that includes reaching new listeners as well as those that have been there all along.

A customized Mobile App dedicated to your show is a great way to distribute your podcast out to listeners, get them hooked, and keep them coming back. While it’s important to spread your content through as many channels as possible, you don’t want your relationship with your audience to spread thin. A Mobile App bridges that gap between you and them and keeps things direct; your listeners download the app that you branded and created yourself, and your content gets to their ears in no time.  

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