Tag Archives: serial

Podcasting Tips

The Perfect Marriage: Podcasting and Storytelling

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We have an innate need to tell stories. Stories provide a way to express our thoughts and ideas and to hopefully arrive at common ground with our audience while doing so, despite physical or metaphorical barriers.

Good storytelling can be particularly powerful in getting our message across. If anything, it renders information more memorable: we’re way more likely to take in and remember a story than a list of bullet points. Once we’ve been caught in a web of personalities and emotions, that message lodges itself more easily into our brains.

Even more importantly, we’re more likely to get behind and promote the message of a story that compels us. We become more understanding and sympathetic to its particular point of view.

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General Listening

Is 2016 the year of Podcast Advertising?

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2016 is definitely the year of podcast advertising, especially considering our partnership with Triton Digital announced back in December. Even if it still has to scale before it becomes mainstream, big Internet brands like MailChimp and Amazon, along with plenty of startups like underwear brand Mack Weldon, have been using ads to pursue new customers through podcasts.

According to estimates from ZenithOptimedia, ad spending on podcasts in the U.S. could hit $35.1 million in 2016. That’s only 0.06 percent of all digital ad spending, but some say that estimate is low and that it could go as high as $50 million this year. – via adweek.com

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General

Why are podcasts the new blogs?

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Do you remember how, ten years ago, we were all obsessed with blogs? And how many times you said (or you’ve been told) “you should start writing a blog”? Suddenly, even your grandma had a blog about gardening tips.

Don’t you think it’s the same now, with podcasts? And doesn’t it seems awkwardly amazing to listen to your grandma’s voice talking about how to keep your cyclamen from dying in the winter? It’s amazing!

It is undeniable that podcasts are living their golden age and that the ingredients are basically three: easy-to-use platforms, professionalism, and incisive content creation – the same successful ingredients for putting together a successful blog. So, what’s the difference? And which one is better?

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Spreaker Live Show Podcast

Spreaker Live Show #6: Featuring Andrew Zarian talking about building a Podcast Network

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Presented by Rob Greenlee, Head of Content@ Spreaker. Today’s show featured the co-host guest Andrew Zarian, founder and host of GFQnetwork

Topics:
Expert advice around building a Podcast Network with Andrew Zarian

What’s going on with Spreaker’s listeners? – Discuss Blog Post about Streaming Live vs. Podcasting

Key’s to “Serial” the podcast success interview with Spreaker CEO Francesco Baschieri  Serial The Truth Podcast

Comment from Spreaker Podcaster Jim Collison, co-host with David Jackson on “Ask a Podcast Coach” every Sat morning,  The Average Guy , Gallup Strengths Center

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Events Podcasting Tips Spreaker Resources

9 takeaways for podcasters from the GEN Summit podcasting panel

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I just got back from Barcelona where last week I attended GEN Summit 2015 and spoke in a panel about podcasting and storytelling.

Podcast

The Global Editors Network (GEN) is a cross-platform community of editors-in-chief and media innovators committed to sustainable, high-quality journalism, empowering newsrooms through a variety of programs designed to inspire, connect, and share.

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Events

Spreaker is pitching on Podcasting at the GEN Summit

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gen-summit

The GEN Summit 2015 is about to start in Barcelona, and we’re more than happy to be a part of a great session on Podcasting, together with the major experts of the industry including Serial’s Producer, Dana Chivvis.

The Global Editors Network (GEN)  is a cross-platform community of editors-in-chief and media innovators committed to sustainable, high-quality journalism, empowering newsrooms through a variety of programs designed to inspire, connect, and share. The goal is to define a vision for the future of journalism and enhance its quality through innovation and cooperation.

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