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Podcasting Tips

Brief Encounter: The Ideal Podcast Length

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Short, concise, intriguing: the ideal formula?

With so many podcasts out there for people to choose from, it’s great to keep your audience tuned in and engaged. That means cutting straight to the chase. And it seems that duration really is key: the shorter, the better. Generally, listeners just don’t seem to get through hour-long episodes. In fact, it turns out listeners actually prefer podcasts to be A LOT shorter- and the stats prove this.

But as well as nailing the length, there’s also timing to think about: what’s the ideal day to publish your podcast for peek listening? In time for Saturday? Or towards the start of the week? You would be surprised! It’s all about perfect timing – in the duration of your podcast, as well as the time and frequency of publishing.

Find out what our stats and experiences reveal in this episode of the Spreaker Live Show.

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