Predicting the coming year of podcasting is a little more challenging than usual because, in my mind, the 13-year-old medium has been maturing very fast. Unfortunately, growth and innovation will be slow in coming this next year.
“It is true that podcasting’s best days are ahead and we do have many developing trends that will enable the medium to grow its creators and listeners.”
For a little perspective, the podcasting medium was a revolution when it began between 2004 through 2007. Since then, podcasting has been chugging along at a slow, unrevolutionary but steady growth trajectory for many years. It is true that podcasting awareness and listening grew a little faster over the past 2 years with the heightened media coverage of the reality and fictional storytelling podcasts.