Tag Archives: target audience

Podcasting Tips

Podcasting: Trends With Benefits

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Make no mistake, one of the biggest trends in both social and digital media right now is podcasting. Sure it’s been around for a decade now, but there is a rapidly growing mainstream audience that continues to embrace the ability to educate or entertain them in any location on almost any device.

Listeners are becoming more productive with their time and reaping the benefits as laborious tasks such as the commute, gym, housework or even a long flight can now be a perfect opportunity to learn more about any topic they can imagine.

As “new” media becomes the norm and audio information from an authentic voice can be enjoyed and even appearing in cars, there is no denying the appeal to podcast listeners. However, can this increasing trend offer any benefits to businesses and podcast producers? And how hard is it to get set up?

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Podcasting Tips

Podcasting for Bloggers: How to Get Into the Game

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Podcasting is a valuable asset to bloggers. It offers the opportunity to grow your audience and expand your influence. However, podcasting is more than just the latest trend.

In 2013, Apple’s podcast subscriptions through iTunes reached 1 billion. RawVoice, a podcast analytics company, noted that the number of unique monthly podcast listeners tripled to 75 million from 25 million in five years.

NPR veteran Alex Blumberg, the former host of “This American Life” and “Planet Money” raised $1.6 million for his podcast venture “Gimlet Media.”

From print ads to Facebook, entrepreneurs desire a way to reach more people. Podcasting is another option to accomplish that goal.

Podcast listeners are fanatics. They love new content that will distract them from a long work commute or an airport layover.

Listen live or catch the recording. Podcasting has created a culture of on-demand information that gives the listener the option to choose.

Moreover, as a podcaster, you possess the control. You’re not limited to a particular topic or time limit. You can decide what works best for you and your audience.

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