Podcasting Tips

Accelerate Your Podcast’s Growth With A Social Media Strategy

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Social media is a powerful marketing tool. It opens doors to gaining personal connections with your podcast subscribers. To benefit the most, develop a strategy that will increase your reach and save yourself time.

When email and Facebook are inaccessible, 45% of users feel “worried or uncomfortable.” Social media is rapidly playing a larger part in our lives and work environments. Our connected lifestyles produce a social shift in how we interact with our family, friends, and coworkers.

Smartphone penetration is making social media soar with affordable prices and faster wireless networks. With nearly 7.2 billion people on the planet, 1.7 billion people have active social media accounts.

Each social media channel opens opportunities for podcasters to adapt to the behaviors of their listeners. Neal Schaffer, a recognized social media speaker, believes that effective social media must start by operating with a plan.

If you desire to accelerate your podcast’s growth, it’s time to build a strategy. Here are some techniques for four social media channels:

1. Facebook

As a podcaster, one of your primary goals is to build awareness about your brand. Your Facebook presence and participation in conversations can spread your brand message.

Think visually. According to KISSmetrics, a Facebook post with photos get 53% more likes, 104% more comments, and 84% more click-throughs on links than text-based posts.

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To leverage your Facebook page, create intriguing content. That’s messages that people will like and share. More importantly, remember it’s not about you. The mission is to create an online community that provides value.

Perform a quick Facebook audit. How do visitors perceive your page? What do your potential subscribers like or don’t like? Have you revamped the page within the last year?

Start by developing a Facebook page that shows off your podcast’s purpose. John Lee Dumas, the host of Entrepreneur On Fire, does a great job with his Facebook cover photo.

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Interact with your Facebook fans. Give them content beyond what’s mentioned in your podcast. Offer insight on relevant daily activities. Here’s a good example by Scott Oldford, host of The Limitless Business Podcast:

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Action Steps

2. Twitter

Twitter offers you the chance to connect with listeners one-on-one. Learn what your audience is saying and doing in real-time.

Build excitement in 140 characters or less. About 42% of Twitter’s users follow brands. This means opportunities are ripe for you to spread the word about your podcast’s schedule and awesome guests.

Chris Ducker, host of The New Business Podcast, gives his followers a sneak people into his new content with a brief message, link, and an alluring visual.

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Don’t just keep your followers updated with announcements. Talk with them. Even a simple “thank you” acknowledgement will offer a sense of connection. Here’s a look at Bentley Tolk’s Twitter feed, host of the Legal Marketing Launch.

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Find influencers on Twitter. These people (including other podcasters) will offer new ideas and great examples of how to present yourself online. Influential followers will amplify your voice and offer a unique view for your audience.

David Burkus, host of LDRLB, is the guru in the field of leadership, innovation, and strategy. Examine his profile summary below for pointers.

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Action Steps

3. Pinterest

Pinterest is a fairly new social media platform. Businesses are actively seeking to create boards and pins that inspire customers.

Almost 25% of people reported buying a product or service after finding it on Pinterest. Therefore, this channel gives podcasters an opportunity to share their work and scoop up interested parties desiring a new podcast experience.

Your main objective is to maximize your exposure with likes, repins, and new followers. Note that images with multiple dominant colors receive 3.25 more repins than those with just one color.

Offering valuable information will pique your audience’s attention. Mention content that will lead them to your podcast’s blog or landing page. Look at this pin:

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Grab your pinner’s interest with meaningful facts and statistics. What data will change their lives? Then, create a cool image of the information on Canva. Here’s an example:

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Spice up your pins with creative images and concepts. However, be careful. It should be relevant to your podcast brand and appealing to your followers.

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Pinterest is open for interpretation. So, experiment with different tactics, including giving away free things, sharing multimedia, and cross promoting.

Action Steps

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4. LinkedIn

LinkedIn is a social networking site for professionals. It boasts a geographical reach of more than 200 countries and territories. Fusing LinkedIn into your social media strategy presents freedom to meet new people, who can share your podcast with their friends, introduce you to a potential guest, or even secure an advertiser for a sponsorship package.

According to LinkedIn, 6 out of every 10 LinkedIn users are interested in industry insights. What does this mean for you? Share your expertise. Go beyond the mediocre podcast updates. Appeal to your audience with helpful and transparent content. Try highlighting your listeners’ accomplishments in a case study format. Sharing other people’s stories magnifies your voice as an expert.
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Get to know folks who share your interest in podcasting. A people search of “podcasting” or “podcaster” will bring up thousands of profiles. Before connecting, learn about people’s interests and how you can help achieve their goals. Find common ground first. Don’t just randomly contact someone.

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If you have a specific niche within a particular industry, join a group to share your knowledge. Instead of buying ads, you can organically target groups with your content. Plus, group members are a great sounding board for new ideas.

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Action Steps

Social Media Equals Growth

In order to surpass your audience reach, develop a customized social media strategy. Your key message should appeal to your podcast listeners and separate you from competitors.

With social networks ingrained in our everyday lives, your need to know how to connect with your subscribers. Target your efforts. Evaluate your progress. Build real relationships.

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1 Comment
  • John Lee Dumas Jul 28,2015 at 3:21 pm

    Wow, what a great article Shayla! Thanks for the mention, it’s an honor 🙂

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