In episode #79 of the Spreaker Live Show, streamed on Wednesday, September 7th, we discussed three important podcasting topics with Spreaker Head of Content, Rob Greenlee:
- How To Be A Great Podcast Host
- The Benefits Of Transcribing Your Podcast’s Audio
- The Newly Released IAB Podcast Ad Metric Guidelines
Read more to see show notes and links discussed in this 52 minute episode.
Our Tip of the Week:
The Benefits Of Transcribing Your Podcast Audio
Why should you transcribe your podcast’s audio?
1. Reading or Listening
Reading is much faster than listening, and many of your show’s visitors might prefer to quickly scan a transcript of your content before listening to it – including your existing audience.
2. Social Media Sharing
Including the complete text of your audio on your episode’s page makes it easier for people to share it via Twitter, Facebook, Google+, and the myriad of other social media sites out there. Your listeners can copy and paste quotes or highlight a particular section and share it with their own network in a pinch. Higher sharing rates mean more traffic towards your show.
3. Indexing and Searching
The biggest advantage to having a transcription is that search engines can easily index your content with the available text. Better indexing leads to more search traffic and visitors, as well as long tail search traffic.
4. How can I easily transcribe my podcast?
Creating a transcript can be tedious work, especially if your episode is particularly long. You can do it on your own, but it’s definitely a mindless task that can take up loads of time. Because of this, outsourcing this work is a good option. For our podcasters, Spreaker has partnered with Scribie to offer them the best transcription service available at unbeatable rates. If you want to know more about it, check out our Store section: https://www.spreaker.com/store/transcript.
IAB Podcast Ad Metric Guidelines have been released
Podcast audiences represent a growing segment of effective marketable media, but inherit all the
challenges of legacy consumption platforms. This restricts the ability for advertisers to obtain the same data parity found in other digital mediums.
The following document provides an introduction to tracking ad delivery in a podcast, and attempts to provide clarity in the marketplace by describing common and existing practices. For example, podcasts are often downloaded to a device for later listening or for online listening. In most of these cases, the podcast file and any ads included with it are downloaded to a device that doesn’t, or can’t, send data about how they’re consumed.
Our main topic this week:
“How To Lead and Host a Successful Podcast”
– What does it take to be a great podcast host?
– Do you know a lot about your topic or genre?
– Do you know how to use a microphone?
– Amazing podcast hosts are funny, engaging, friendly (usually), and informed. This is how you can get people to love you over time. Value your listeners, and interact with them as much as possible.
– The art of spoken delivery is something that will take time, practice, and passion. This may seem simple, but being great at something just doesn’t happen overnight.
– Smile a lot before you record and it will make a HUGE difference in your show!
– Practice your audio delivery.
– Educate yourself by listening to other audio show hosts.
– Be yourself, and be authentic. Stay true to yourself.
Host: Rob Greenlee, Head of Content, Spreaker
Co-Host: Alex Exum, Spreaker Host of “The Exum Experience” and the “Spreaker Studio Review” shows at @AlexExum