Podcasting Tips

Podcast Movement 2018 – Your Guide to THE Industry Event

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The countdown has begun to the beginning of the world’s largest and longest running podcast event – the Podcast Movement is happening in just over 10 days in Philadelphia! From July 23rd to July 26th, all the best podcasters will gather around the Philadelphia Marriot Downtown to discuss the recent podcasting trends and network with other great podcasters. The latest big news is that Edison Research will unveil a new podcasting research, during a keynote on July 24th.

This year there are 7 key themes which are leading the various event formats – from monetization to technical help, there’s something in there for all podcasters. Our on-the-ground representative Rob Greenlee, will be taking part in 2 panels, on The Power of Dynamic Ad Insertion to Generate Podcast Revenue and the State of Podcasting – make sure you don’t miss them!

To get you event-ready we’ve summarized the must-see events under their thematic umbrellas. So, prepare your agenda for the most important three days in a podcasters’ calendar.  

Industry

State of Podcasting
Tuesday, July 24th
01:30 am – 02:15 am

In this session, speakers from the very top podcasting industry will take a deep dive into every major facet of the podcasting space in 2018 and beyond and will highlight 2018 market trending data around content, discovery, audience, metrics, platforms, and monetization. Panelists are Rob Greenlee, Todd Cochrane, Kerri Hoffman, Rob Walch, Todd Cochrane, Rob Greenlee, Hernan Lopez.

From Downloads to Listening: Podcast Measurement’s Next Frontier
Wednesday, July 25th
1:30 pm – 2:15 pm

This panel will provide the latest information on why the move to listening metrics is so important, what solutions such as Apple’s analytics and the emerging Remote Audio Data spec will mean and how they work, and how all of us can use listening data to benefit our listeners, our content decisions, and our advertisers. Panelists will be Stacey Goers, who is focused on the nuances of podcast delivery, platform adaptation and social voice and engagement, and Kerri Hoffman CEO of PRX, where she played a key role in the building and evolution of PRX and headed up the launch of the podcast network Radiotopia.

Podcasting: Finally a True Media Democracy?
Thursday, July 26th
10:00 am – 10:45 am

In this session, Juleyka Lantigua-Williams, CEO of the audio and film production company Lantigua Williams & Co, will draw on her expertise in media, editorial, business, leadership, and client work to show how podcasting provides space for many more kinds of stories and storytellers than legacy media. She’ll talk about her business model, which is creator-centered, and the democratization of podcasting. Juleyka will present her Serial Queries, questions producers and editors should be asking in order to fully experience the rights, privileges, and responsibilities of being a podcast citizen.

Creation

The Future Is Fiction
Tuesday, July 24th
11:00 am – 11:45 am

Where’s your fiction podcast? While most podcast hits have been non-fiction, independent audio dramas have flourished over the last several years. With major networks now dipping their toes into the fiction waters, it’s clear that fiction is the next big thing in podcasting. Panels Christy Gressman (Night Vale Presents), John Dryden (Panoply), Mac Rogers (The Message, Steal the Stars), and Jonathan Mitchell (The Truth) will discuss how they create fiction shows, what they want to see others create, and what you need to do to stay ahead of the next big wave of audio content.

Telling Business Stories with Podcasts
Wednesday, July 25th
10:00 am – 10:45 am

The Wharton School at the University of Pennsylvania is home to some of the smartest business minds in the world. This panel will detail how the school has been able to bring cutting-edge academic research into the real business world via podcasts. It will cover how the staff turns esoteric academic research into accessible and timely podcast segments and how a largely print-centric team, with the addition of radio veterans, was able to retrain itself to produce content designed for the ear rather than the eye.

The Network Effect: How Networks Get Podcasts to the Next Level and You Can Do Some of that Yourself
Thursday, July 26th
12:15 pm – 01:00 pm

Big podcast networks have specialists and expertise in all kinds of specific areas of podcasting, from improving content and sound quality to growing audiences, building communities and monetization. At this panel, you’ll understand what tricks and techniques you can borrow from the professionals to help build your own show. Bright lights from the Earwolf, Ramsey Solutions, Midroll and Radiotopia join forces to share knowledge and experience and help you supercharge your own podcast game.

Marketing

Audience Acquisition
Tuesday, July 24th
11:00 am – 11:45 am

As the podcast industry continues to evolve, one of the key concerns for podcasters, networks, and advertisers is how to retain and grow audiences. James Cridland from Podnews moderates a discussion about the key components of listener acquisition, with insights from professionals in every sector of the industry like Dossie McCraw (Spotify), Rabia Chaudry (United States Institute of Peace – USIP). Find out how social media, advertising and, yes, word of mouth can help you reach more listeners and better engage your show’s current fans.

From 0 to 100. How to Grow Your show!
Wednesday, July 25th
11:00 am – 11:45 am

Whether you’re a newcomer, industry pioneer or something in between, panelists of this talk promise you will leave this panel with a brand new set of tools to help you grow your show. Panelists are from powerhouse production companies, networks, and agencies, these panelists have worked with some of the biggest names in podcasting. Get ready to talk growth strategy!

Beyond Downloads: Creating a Niche Brand & Active Community that Sponsors Adore
Thursday, July 26th
9:00 am – 9:45 am

This session will guide podcasters new and old through the process of escaping their audio-only confines and how to become a strong, specific brand within their niche, being recognised as an industry leader and building a niche community that sponsors will fall in love with (and pay to talk to!), even with downloads in the hundreds, not the thousands! Takeaways include how to transform from a podcast into a brand, how to create strong a community, how to increase community engagement, how to leverage that community when talking to sponsors and how to command higher revenue than the traditional sponsorship models thanks to your community brand advocates.

Monetization

What Advertisers Want – Get Your Podcast Sponsor Ready!
Tuesday, July 24th
1:30 pm – 2:15 pm

Whether you’re launching a new podcast, you’re already up and running or you have sponsors coming out your ears you can always take time to hear what sponsors are looking for in a podcast and how to make your show more attractive. Veteran Tim Street will walk you through the key features advertisers are looking for in sponsoring podcasts and walk away with actionable steps you can implement to draw brands your way.

DIY Sponsorships: Pitching Sponsors, Setting Prices and Making Money for Indie Podcasts
Wednesday, July 25th
1:30 pm – 2:15 pm

You don’t need an agent or 30,000 downloads to get sponsors for your podcast. Learn how to write a great pitch, set prices for your show, find potential sponsors and incorporate ads into your episodes—the right way. Whether you’re an industry vet or an enthusiastic newcomer, a solo podcaster or part of a team, you’ll walk away with valuable information and a plan for your own sponsor outreach.

The Power of Dynamic Ad Insertion to Generate Podcast Revenue
Thursday, July 26th
9:00 am – 9:45 am

Dynamic Ad Insertion is now accessible to all levels of podcasters. In this session, our Head of Partnerships Rob Greenlee, together with other podcasting business veterans, will discuss the growing area of dynamic ad insertion with leading experts that can share real-world experiences. Ad insertion technology is being used by an increasing number of podcasters to not only increase advertising revenue across archive episodes but also to insert pre-recorded host/live read and mentions as well. They will discuss when it makes sense to use ad insertion and how this element of ad technology will continue to change podcast advertising as programmatic buying increases.

Society, Culture & Advocacy

Your Story is Awesome, but You’re Probably Telling It Wrong
Tuesday, July 24th
11:00 am – 11:45 am

Matt Marr – therapist, stand-up comedian, and Wonder Woman nerd – not only shares his story, but he breaks down what techniques you can use to tell your story in a way that will get your audience to engage with you. There are ways to actually tell your story with a technique that motivates people to listen to you, subscribe to you, and even give you money. Matt is not just talking at you in this keynote. Prepare to get involved. Bring your notepads. Drink a Redbull, a coffee, or your non-fat skinny macchiato extra hot (#basic) because they don’t call Matt the Gay White Oprah for nothing.

From Beginners to Award Winners: How We Fine Tuned Our Podcast and Gained an Audience
Wednesday, July 25th
1:30 pm – 2:15 pm

The Wine Road podcast was recently chosen as a finalist for Best Podcast by the Taste Awards and this panel will detail how the two hosts harnessed the knowledge they acquired at the last Podcast Movement and then implemented a plan and revamped their podcast to attract their target audience and generate an award nomination along the way. Additionally, they will discuss how they pitched their podcast to the Wine Road board and gained their buy-in and support to launch the show.

Social, Economic and Political Equality in Podcasting: Do We Really Have to Talk About It?
Thursday, July 26th
11:00 am – 11:45 am

In this session, NPR speaker Giovanna Rossi will share ten things podcasters can do to address social, economic and political equality. From including a diverse range of guests and addressing systemic sexism in podcast content, to hiring more women in the industry and using privilege to lift up others, there are many things we can do as podcasters to address inequalities. These are difficult topics and we are in difficult times. If we don’t talk about it now, when will we?

So, that’s our summary of what a ‘perfect’ Podcast Movement schedule might look like during the conference days. Whichever events you do choose to attend, we hope you enjoy yourselves and we look forward to seeing you there. Feel free to stop by at our booth anytime to come and say hi! Also, take a look at the Unofficial Meetups page to find yet another way to meet other podcasters like you.

See you there!

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