Google has made a game-changing announcement for podcasters, unveiling its plans for Google Podcasts, a complete podcast ecosystem.
Google Podcasts – and its future updates – will offer podcasters the chance to potentially double their audience numbers by publishing across the myriad of Google platforms: Google Search Results, Google Podcasts App, Google Voice Assistant and last but definitely not least, Google Home Devices.
What does that mean?
This is huge news for the audio field: Google is a giant who holds a major market share for smartphone operative systems – the knock-on effect? A lot of new potential listeners entering the podcasting market. Also, it doesn’t matter where you’re based, G Podcasts is available to anybody, everywhere – It’s completely separate from Google Play Music service, which is currently limited to just the US and Canada.
How can I submit my podcast to Google Podcasts?
Now you know what a powerful tool Google Podcasts is, you will want to know how to get indexed with it. Unlike other podcast distribution points, such as Apple Podcasts or iHeartRadio, there is not an official process to submit a podcast to them, and this makes things quite complex. Instead, Google simply ‘crawls’ the web, just as it does when it looks for listings for video or pictures, and it indexes using its own rating system, the podcasts which are compatible with its Google Podcasts Guidelines. However, the good news is that Spreaker system is already compatible with Google Podcasts and it already detects and shows figures in your Sources and Devices statistics page. You’ll find the “Google Podcasts” source in your statistics page and a dedicated section for Google Home in the Devices page.
So, to get fully informed on how things work, understand the guidelines and learn how to optimize your podcast for indexing we have written a manual to help you be as prepared as possible.
Get the Manual now and feel free to share it with other podcasters out there!