Despite podcasting being widely reputed as an excellent marketing solution to reach new clients and broaden one’s business horizon, it is not unusual to see professionals postponing their first step in the arena until the entire operation falls through. One excuse after the other.
Here are the 5 main reasons why you are afraid to step into podcasting
A strong accent is perceived by many as a limitation, an obstacle, something to hide. Instead, your accent has to be seen as a distinctive feature which will make you easier to remember and recognize. Make the most of it. A podcast is a means to stand out, not an attempt to be awarded as Hollywood’s best voice actor. What listeners will judge you on has nothing to do with your accent.
2. I will become a laughing stock
When used as a business tool, a podcast sees an audience made of potential customers. None of them has time to lose. Everyone is focused on making the most of the content you are offering rather than finding the next laughing stock.
It is weird that many entrepreneurs who are the definition of self-confidence when doing business turn out to be completely terrified of exposing their voice to a wide audience who may comment and, eventually, make fun of it.
3. I’m not convinced
Perfectionism is among the main enemies of podcasting. Think about this: podcasting is time-saving. Rather than writing or videomaking, which may respectively call for long drafts or complicated post-production, podcasting can be made in real time. Start recording, speak, stop recording. Job done, time saved.
The search for absolute perfection will trick you into a never ending spiral: the more you try to be spotless, the further away you will be from releasing your podcast and seeing it lift-off.
4. Maybe it’s just useless
You were enthusiastic about the idea but now something is making you feel like “this podcasting malarky may just be of no use”. Will it really gather new customers? Will someone really want to listen to it? These are just some of the questions you will ask yourself…based on deeper, unrelated insecurities which are likely to make you call it all off.
5. Non-existent technical difficulties
Technically speaking, recording a podcast is easy-peasy. You do not necessarily need to be geared up as if Beyoncé were coming over to record her next hit. A successful podcast may even be recorded using your laptop’s integrated microphone. Anything better than that has to be seen as an improvement rather than a must. So keep it simple, get started and do your best to improve along the way. Do not wait for the NBC to move their radio studios into your living room. That moment may never come, you know?
To promote your image and your business, podcasting has become key. Your words become sound and that sound is your voice. This is why your message gains in credibility.
Prioritize the quality of your contents. This is exactly what your listeners will focus on to decide whether to go deeper or leave you forever. Everything else is just a handbrake we struggle to let go of because we are afraid of facing other people’s judgment. So afraid that we forget that their judgment may also be positive and lead us to opportunities we would not reach otherwise.
Alessio Beltrami Founder at BlogAziendali.com
I help companies and professionals find new clients without having to pay for advertising. I make this possible by defining a clear, well-targeted message and building a communications strategy with the corporate blog as the main pillar.