Podcasting continues to grow rapidly in this digital communication era. With several inexpensive and easy-to-use tools available, even a novice can produce high-quality content.
Research found that 32% of businesses desire to learn how to use podcasting and 23% have plans to increase their efforts. Marketers recognize the untapped potential of expanding into the podcasting industry.
“Podcasting has made a massive difference to the growth of my brand, businesses and my audience,” says Chris Ducker, host of The New Business Podcast.
Are you ready to get behind the mic? Get started today. Here’s a list of six essential podcasting tools:
Ideas are everywhere —coffee shops, songs, and daily phone conversations with family and friends. It’s important to capture and document these ideas. If not, you risk losing some great ideas.
Evernote is a multi-purpose, note-taking tool to help you put those ideas “on paper.” It’s a great platform for writing down your show ideas or scripting impromptu questions during an interview.
What’s your time zone? Does 4:00pm work for you? Take the hassle out of scheduling guest interviews.
ScheduleOnce lets potential guests pick the date and time that works best based on your calendar availability. When booked, the guest receives a confirmation, and the appointment is added to your calendar.
This scheduling assistant tool also integrates with a variety of calendar apps, including Outlook, Google Calendar, and Apple Calendar.
Listeners want to experience great audio. And as a podcaster, you want a convenient way to record your content. Therefore, how and where you record your audio matters.
The Spreaker platform lets you create, host, and distribute your podcast from desktop and mobile devices. Through the studio console, you have the option to pre-record or broadcast live.
What to spice things up? You can add music tracks and special sound effects.
More importantly, Spreaker gives you detailed analytics‐total plays, sources, and geolocation‐about your podcast’s listeners.
Listener interaction is important in podcasting. You need to listen to your audience’s concerns and also give them the opportunity to add to the conversation.
Services like SpeakPipe make audience interaction possible. The voice messaging tool lets people leave you voice messages on your website by simply clicking on a button. Then, those comments can be included in your next episode.
Social media is a productive way to spread the word about your podcast. According to Hubspot, 92% of marketers agreed that social media marketing is important for their businesses, with 80% indicating their efforts increased traffic to their websites.
Buffer is a tool to help you manage your social media. Schedule your sharing in advance, and manage multiple accounts in one platform. Tell your following about upcoming shows, ask for feedback, and discuss the latest trends.
To establish rapport with your listeners, create an email newsletter. Sending pertinent information to your audience increases brand awareness and showcases your expertise. Running special offers exclusive to your mailing list also enhances the value of the newsletter.
MailChimp helps you send automated emails, design email newsletters, share your content on social media, and track your results. With the company’s free plan, you can distribute up to 12,000 emails per month to 2,000 subscribers.
Start Podcasting Now
Podcasts are on the rise. Starting a podcast can lead to business growth, a loyal following, and a new stream of income.
From interviewing superstars to hanging out with the Spreaker community, podcasting is quickly drawing attention from a diverse group of people. Right now is the best time to take action.
Don’t delay. Start your podcast today.