Apple announced at the WWDC 2019 in early June that they would be updating how they categorize podcasts, with the aim of making podcasts more discoverable. To date, it hasn’t been confirmed precisely when these new categories will appear on Apple Podcasts, however, we wanted to summarize exactly what we do know and look at what you need to do now in order to be compliant with the new categories.
So, what sort of changes do Apple Podcasts have lined up? Well, lots! So far we know that True Crime will be added as a totally new category, Games & Hobbies will be rebranded as Leisure, History will become a stand-alone category and tons of subcategories will be added – for example, each sport will be getting its own channel. This gives you the opportunity to get nice and specific with how you classify your podcast.
To make sure your podcast is always categorized correctly, we recommend over the coming days and weeks checking that the category you’d previously chosen for your podcast on Apple Podcasts is still available and/or the most relevant. New categories when they appear will be available on Spreaker immediately, we have been working hard over the last few weeks to implement the new system as quickly as possible, allowing you to be able to use the new categories immediately. The categories will appear on the complete Apple Podcasts ‘eco-system’ later on this summer.
To check your current podcast category and customize your RSS Feed, you’ll need to head to your podcast settings in the Spreaker CMS. You can cross-reference with Apple’s current categories to help guarantee the right listeners find you.
If you have any further questions regarding this update, feel free to contact us at: firstname.lastname@example.org and we’d be happy to help.