Author Archives: Neil Hughes

News

How Sporting Podcasts Have Blindsided Traditional Media

0

When thinking about the most widely covered American sports it’s the Super Bowl, the NBA Finals, and the World Series that immediately spring to mind. However, there is a myriad of other lesser known sports too that all have their own niche online audiences consisting of fans that are even more passionate than those of the more traditional sports.

All sports have one thing in common; which is the rise of sports podcasting and how it’s bringing fans together in a way that has never been seen before on TV and radio. Sports junkies are united in their passion, so it should be of no surprise that more and more fans are broadcasting their unique voice online.

Read More
News

How Pastors and Ministers Widen Their Reach Through Podcasts

0

religion

Forward thinking pastors and ministers are beginning to embrace the advancements in technology that are allowing them to spread the gospel further and faster than ever thought possible. Our world has become much smaller while our reach has become global, and online communication is often our preferred method.

Our online world and new media is often the focus of the negative connotations. However, we are becoming mature enough as a society to understand the real tangible benefits these relatively new channels can bring to both offline and online communities.

Justin Wise is leading this rise of the digital evangelist with his fantastic eye-opening book The Social Church: A Theology of Digital Communication. Essentially, churches as a community have been struggling in reaching its people, but Justin’s book has made church leaders realize that much of the time their congregations are spending most of their time on the internet.

Read More
News

How Podcasting is Shaping the US Election

0

In honor of ds106 radio and thinking ahead to our session at Northern Voice 2011, this retro mic was suggested as a prop-- it is pretty much a plastic piece of junk- it does record audio, with noise, and it wont work at all streaming with Nicecast. But it does have a light on top.

Traditionally, election campaigns are filled with staged photo opportunities in neighborhoods across the country featuring all walks of life. The familiar site of politicians kissing any baby that moves now feels a little too contrived for comfort, especially when coupled with clichéd sound-bites to show the big picture to hard-working families of how they will reform and empower the people to build a better future for America.

The final ingredient required to make any election campaign a real game-changer is the overuse of metaphors to deliver their message into TV’s multiple rooms in every home across the United States. However, voters aged 18-34 are now ditching the humble TV and have heard these buzzwords words one too many times.

Whoever spends the most millions on television adverts is no longer guaranteed to pick up the keys to 1600 Pennsylvania Ave. This message now only reaches a fraction of voters compared to the past and those that it does reach are growing tired of over-familiar empty words that now fall on deaf ears to the modern, sophisticated electorate.

Read More
News

10 Years of Podcasting

0

10

Anyone that has been around since the beginning will find it hard to believe that it has been ten years since podcasts first arrived on the scene with iTunes 4.9. Although Apple cannot be credited with inventing the concept of digital audio episodes, there is no denying the iPod era paved the way and made it much easier to obtain content in an organised catalogue for the first time.

Only two days after launching podcasts, Apple announced that one million enthusiastic subscribers hopped on board the audio bandwagon. Sure, this growth dramatically slowed down, prompting some to predict its future demise, but the podcast has continued to grow under the radar for many years.

Here in the new media age, the facts speak for themselves with one billion subscribers across 250,000 unique podcasts and 8 million episodes. Outside of the podcast community, most are unaware that these figures show a massive audience, but by contrast a small number of people creating content when comparing to other forms of content creation.

Read More
Podcasting Tips

Podcasting: Trends With Benefits

0

Make no mistake, one of the biggest trends in both social and digital media right now is podcasting. Sure it’s been around for a decade now, but there is a rapidly growing mainstream audience that continues to embrace the ability to educate or entertain them in any location on almost any device.

Listeners are becoming more productive with their time and reaping the benefits as laborious tasks such as the commute, gym, housework or even a long flight can now be a perfect opportunity to learn more about any topic they can imagine.

As “new” media becomes the norm and audio information from an authentic voice can be enjoyed and even appearing in cars, there is no denying the appeal to podcast listeners. However, can this increasing trend offer any benefits to businesses and podcast producers? And how hard is it to get set up?

Read More
Podcasting Tips

Why You Need To Be Ready For the Podcasting Revolution

0

Serial famously became the fastest podcast to reach five million downloads towards the end of last year. Anyone that still has doubts about the surge in popularity of audio on demand, only need to look at President Obama arriving at Marc Maron’s garage a few weeks ago to record an interview on his WTF Podcast.

2015 will be the defining moment when even the President of the United States realised how the media landscape has changed. Only five years ago everyone was reading physical magazines and newspapers, but as this industry spirals into decline, readers are now moving away from the traditional media sources.

The modern, sophisticated audience is replacing old media with experts that they can relate to in niche areas that interest them that are armed with an authentic voice. Although people may have struggled with the concept in the past, the digital age has paved the way as society soaks up on-demand content on Kindle, Steam, Netflix, Spotify and the ubiquitous App Stores without even thinking.

There is an awareness that podcasting is to radio as blogging is to newspapers. Could this mean that the future of media is not owned by Citizen Kane-like characters but by everyday people leading the way in their field of expertise? Do you hop on the podcast bus or get left behind cursing yet another missed opportunity?

Read More