“If you build it, they will come.” The only person that ever worked out for was Kevin Costner. If you’re a podcaster and the only thing you’re doing to build your audience is publishing your podcast, then you may be living in your own “Field of Dreams.”
There are upwards of 180,000 podcasts currently circulating, clamoring for listeners in 2015. This means that the odds of your ideal listener finding you, without some “New and Noteworthy” push from i-Tunes can be quite slim. If you’re a faith-caster, the odds become even slimmer since the most popular podcasts tend to fall into the comedy, business, sports, or lifestyle categories.
In short, you have to work a little harder to drive your audience to your podcast. Since launching Branding for Believers, I’ve use three social media strategies that have really provided a boost in downloads and listenership.