Customers buy from people, not from companies. Even for the biggest players on the market, the last step in the sales process happens between human beings. People selling to people.
This is why podcasting is extremely effective: it gives your company a voice – the most remarkable among human characteristics. Often, a company deploying a communications strategy is already making use of tools like blogs. This is exactly where we can boost and make the most out of the synergy between corporate blogs and podcasts.
Here are 3 practical ways to get the most out of your blog and podcasts:
1. Embed your podcast in a blog post
Don’t miss the chance to embed one of your podcasts, if what you’re writing about has something to do with it. You’ll be providing your readers with a richer post and a chance to get even more in-depth.
2. Turn your blog post into a podcast
By doing so, you’ll have an audio version of your post that you can again embed and then share across social media, mailing lists, and more. The plus in this is transforming written content into something people can listen to with ease, just like audiobooks.
3. Reciprocally promote the two channels
Clearly remind your readers (maybe with a “call to action” at the end of your blog entry) that they can go more in-depth with your podcasts, and provide them with a well-visible link. At the same time, in your podcast’s description, add a link to your blog (or specific article, in case this applies to point number 2). Furthermore, mentioning your blog’s web address at the beginning and the end of your recording is always a smart move. This is how you can provide your readers with a more rounded service, facilitating their access to useful resources (from your blog to your podcasts, and vice-versa).
Recording podcasts without promoting them through platforms such as your blog means throwing away a substantial portion of potential clients. Don’t let this happen, instead make your voice heard!
Alessio Beltrami Founder at BlogAziendali.com
I help companies and professionals find new clients without having to pay for advertising. I make this possible by defining a clear, well-targeted message and building a communications strategy with the corporate blog as the main pillar.