If you’re wondering why you should transcribe your podcast, start by considering that the easiest way to find something on the internet (any kind of media – audio, video, images) is through text. By providing a text version, or a transcript, of your podcast’s episodes you can improve its accessibility, shareability, and be able to repurpose that valuable content later on. It also improves your listeners’ experience, giving them an alternative way to consume your content when tuning in isn’t possible.
“Text is the secret. Converting podcast recordings into a transcript makes it possible for podcast producers to give listeners a better experience.” (Observer.com)
Moreover, as mentioned before, since web searches are text based, a transcript will open up new opportunities; you’ll be able to easily redact your content into blog posts, articles, presentations, and even books. Even your listeners will be able to quickly quote and share what they find valuable from your episode. Let’s take a deeper look at how transcriptions can benefit your podcast:
Why should you transcribe your show?
1. Reading vs Listening
Reading is much faster than listening, and many of your show’s visitors might prefer to quickly scan a transcript of your content before listening to it – including your existing audience. It’s important that your podcast catches your listeners’ attention even before they press play, and giving them an at-a-glance look at what your podcast’s all about could help you gain new listeners and keep your current fans. In short, make sure to add (a part of) your podcast’s transcription to your show notes, and that you’ve used great artwork!
2. Social Media Sharing
Including the complete text of your audio on your episode’s page makes it easier for people to share it via Twitter, Facebook, Google+, and the myriad of other social media sites out there. Your listeners can copy and paste quotes or highlight a particular section and share it with their own network in a pinch. Higher sharing rates mean more traffic towards your show. You’ll also be able to write other blog posts using your transcribed content that can be shared later on.
“Some of you might podcast for the fun they get out of it, others because they want to share their expertise and yet others because they want to push their business forward. So why not reuse something you already have produced and turn it into something new.” (Podigee.com)
3. Indexing & Search
The biggest advantage to having a transcription is that search engines can easily index your content with the available text. Better indexing will lead to more search traffic and visitors, as well as long tail search traffic (meaning those obscure terms that get your episode page to appear in the search results). Your show could get linked by others, and get a higher page ranking.
How can I easily transcribe my podcast?
As Pat Flynn suggests, creating a transcript can be tedious work, especially if your episode is particularly long. You can do it on your own, but it’s definitely a mindless task that can take up loads of time. Because of this, he recommends outsourcing this work. For our podcasters, Spreaker has partnered with Scribie to offer them the best transcription service available at unbeatable rates. If you want to know more about it, check out our Store section.