Bruxelles, September 24th 2010. This is the next location for “The Great Potential” an event organized by Pin-SME in collaboration with Google and UEAPME (European Association of Craft Small and Medium Sized Enterprises) focused on the Internet as a business platform for European ICT entrepreneurship.
Pin-SME is an association formed in 2007 representing the interests of the European ICT Small and Medium Enterprises. Currently ten national associations are member, representing more than 50.000 ICT SME companies which now have a voice in the European political and business arenas.
Mr. Simon Hampton, Google’s director of European Policy, will give the welcome speech, focusing the attention on the role of the Internet for ICT SME. Then the event will see the presentation of three SME success stories, showing how the Internet has been a key factor in growing their businesses.
Spreaker, the first social web radio, is one of the presenting companies and will showcase its innovative broadcasting platform, which enables the collaborative creation of radio programs.
The event will end with a mini-workshop organized by Google, in which participants will engage in the creation of an on line advertising campaign.
CNA, the Italian member of Pin-SME, has played an important role in supporting and communicating the event within the Italian SME ecosystem.
The appointment is therefore on September 24 at 9:00 am, at Google offices in Brussels located at 180 Chaussée D’Etterbeek.