Category : Podcasting Tips

Podcasting Tips

5 fears preventing you from podcasting

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Today I would like to focus on that set of fears preventing businesspeople from exposing themselves through a podcast.

Despite podcasting being widely reputed as an excellent marketing solution to reach new clients and broaden one’s business horizon, it is not unusual to see professionals postponing their first step in the arena until the entire operation falls through. One excuse after the other.

Here are the 5 main reasons why you are afraid to step into podcasting

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Podcasting Tips

More analytics for you: demographics now available!

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A few weeks ago we announced new geolocation information in our statistics so you could see where your listeners come from. Now we’ve added even more stats details!

Starting today, you’ll be able to see the male to female ratio of your listenership in addition to plays, sources, and more. Getting to know your audience will help you better focus your content and frame it accordingly, as well as better market and monetize your podcast.

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Podcasting Tips

Set up multiple shows with your Spreaker account!

Perhaps many of you didn’t know that you can have as many shows as you want on Spreaker with your own account, no matter what plan you’ve chosen.

Having more shows gives you the chance to organize your content by different topics, giving your profile the feel of a real radio channel, with multiple programs that can satisfy the needs of a big audience. Each show has its own URL and RSS feed link that can be distributed to other platforms as well as shared on social media and sites.

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Podcasting Tips

Give Your Show Extra Promotion with Ad Campaigns!

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A few weeks ago we introduced the opportunity to set up real and professional Ad Campaigns to run on our site. We know that building your audience is one of the hardest parts to podcasting, but now you can place your own personally-made ads promoting your show throughout the platform!

It’s a great way to showcase your brand and attract new listeners within the community.

Here’s how you can set up your campaign:

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Podcasting Tips

Why We Don’t Offer Phone Support

spreaker_tel_supportOften, our users ask us to call them directly, and we always reply with the same answer: we don’t offer an official support number.

Today we want to give you a thought-out, thorough response, so that you can understand the reasons why we don’t offer that extra life-line.

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Podcasting Tips

Corporate blog and podcast: How to combine them successfully

Corporate blog and podcast: How to combine them successfully
Customers buy from people, not from companies. Even for the biggest players on the market, the last step in the sales process happens between human beings. People selling to people.

This is why podcasting is extremely effective: it gives your company a voice – the most remarkable among human characteristics. Often, a company deploying a communications strategy is already making use of tools like blogs. This is exactly where we can boost and make the most out of the synergy between corporate blogs and podcasts.

Here are 3 practical ways to get the most out of your blog and podcasts:

1. Embed your podcast in a blog post

Don’t miss the chance to embed one of your podcasts, if what you’re writing about has something to do with it. You’ll be providing your readers with a richer post and a chance to get even more in-depth.

2. Turn your blog post into a podcast

By doing so, you’ll have an audio version of your post that you can again embed and then share across social media, mailing lists, and more. The plus in this is transforming written content into something people can listen to with ease, just like audiobooks.

3. Reciprocally promote the two channels

Clearly remind your readers (maybe with a “call to action” at the end of your blog entry) that they can go more in-depth with your podcasts, and provide them with a well-visible link. At the same time, in your podcast’s description, add a link to your blog (or specific article, in case this applies to point number 2). Furthermore, mentioning your blog’s web address at the beginning and the end of your recording is always a smart move. This is how you can provide your readers with a more rounded service, facilitating their access to useful resources (from your blog to your podcasts, and vice-versa).

Recording podcasts without promoting them through platforms such as your blog means throwing away a substantial portion of potential clients. Don’t let this happen, instead make your voice heard!


alessioAlessio Beltrami 
Founder at BlogAziendali.com

I help companies and professionals find new clients without having to pay for advertising. I make this possible by defining a clear, well-targeted message and building a communications strategy with the corporate blog as the main pillar.

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Podcasting Tips

How-Tos by You: Using Skype with Spreaker with David Smalley

In keeping with the spirit of our tight-knit community, we’re bringing users together to help each other out with podcasting, sharing their best advice and tips. Power users will be providing you with detailed tutorials on how to use different features and options with Spreaker. Starting us off is David Smalley of Dogma Debate, offering us a thorough guide on how he uses Skype with Spreaker.

Volumes all over the place? Are you terrified of Skype ruining your next show? Do you want to know how you can take live calls during your broadcast? You’ve landed in the right place.

From a guy who started a podcast in 2008 with two X-Box Headsets and three listeners, and now has a full studio with more than a quarter-million downloads, I’ve taken some lumps that I’ll try to save you from. Here’s a summary for those looking for quick answers like I do when I’m troubleshooting:

  • Get a mixer (Mackie ProFX8~$240)
  • Have Skype separated on a dedicated computer, then into the mixer
  • Uncheck the “automatically adjust my volume” setting that is visible during Skype calls
  • You now have 5 volumes to adjust
    1. Mixer Out – to the computer so your guest can hear you
    2. Mixer In – from the Skype computer so you can hear your guest
    3. The Skype Mic volume that you can adjust during the call
    4. The Skype Speaker volume that you can adjust during the call
    5. The main volume on the dedicated computer for Skype
  • Upgrade your Internet upload speed to at least 10mbps
  • Get a Skype call in-number for $12 and ask a friend to screen calls then transfer to your Skype
  • Set your Skype to auto answer incoming calls and disable sounds
  • Test. Test. Test. Test.

Now for some background.

Skype has probably been the greatest gift offered by the broadcasting gods, yet at times also seems like the most horrendous curse ever put on any broadcaster. When it works great, we love it, and when it doesn’t, well, we pull our hair out.

So today, I’ll share with you what I’ve learned about broadcasting with Skype that will hopefully save you a lot of headaches.

First of all, if you’re serious about broadcasting a good quality show, get a mixer. A Mackie PROFX8 has a USB out (that goes into your broadcast laptop or pc) and only runs about $240 at Guitar Center, slightly more at other music equipment outlets.

The mixer is important because it stops the technologies from fighting one another. Skype loves to fight, and if we can put him in time-out, he behaves. It also runs better when it’s the only thing running on the computer. If you have it all on one machine, and you’re running Spreaker, iTunes, a web browser for research, Skype, and chat – you’re going to have problems with something. Skype is a sensitive app, and needs special care and attention.

The trick is, with a dedicated computer, install Skype, and close everything else. One cable goes from the Mixer Out – to the Mic In on the computer. That means what you are broadcasting also goes through the mixer and into the Skype conversation as your microphone. Then, you go from your Skype computer’s headphone or speaker jack out, to a channel on the mixer. (Mine is channel 4).

Now, I can use the slider on channel 4 to adjust the volume of the Skype guest, and the guest can hear me loud and clear. If the guest says you’re too loud or over-modulating, check your mixer output volume, and also check your Mic Volume setting on Skype, as well as your computer volume on the Skype dedicated machine.

The science here is that these technologies are smart enough to be dangerous. They want to automatically adjust themselves, and in a normal conversation setting, they work great. Skype wasn’t designed as a broadcast tool, so when we use it that way, we need to make some tweaks. That first tweak is to turn off the automatic adjustments.

During a test call, click the button that looks like mobile phone signal bars. Then, uncheck the automatic settings on the Microphone tab and the Speaker tab. Pull the volumes down just below halfway, set your Skype computer volume to halfway, and use the mixer to adjust volumes from there. The settings changed during the test call will be remembered for the next call.

I cannot stress enough, to test, test, and test. Your listeners will only tolerate so many technical issues before they bail. Getting it right is very important.

Taking Skype Calls Live During Your Show

This one took me a while to figure out, but turns out to be quite an easy fix.

 

  • Create two free Skype accounts
  • Upgrade one account for $12 to get a Skype phone number
  • Have someone you trust log in to that account during the show
  • You log in to your account during the show
  • Add each other to your respective Skype contacts
  • Announce the new number to your listeners
  • When a person calls the number, it rings your friend’s Skype
    1. Be sure to disable sounds on Skype
    2. It’s best if this person’s PC is not plugged into the show or mixer
  • When the friend screens the call and is ready to put them through, they simply transfer the call to you
  • Your Skype should be set up to “auto-answer” calls in the settings
  • So, they call, your friend answers, your friend transfers, your Skype auto-answers
  • Just like that, the caller is on hold, on your Skype computer, and can hear the show
  • When you’re ready for them to talk, turn up the volume for their channel on the mixer

Great David, thanks so much! 

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