Music and sound are a simple yet effective way to help create an even more engaging podcast for your listeners. Using music in podcasts has the ability to define your show’s tone, make it instantly recognizable and are an effective way to create a heightened audio experience for your audience. With this in mind, we want to look at the ways different podcasters have used music and sound throughout their content with serious impact.

MUSIC: Where’s best to add it?

As a podcaster, you have three options of where to add music, at the beginning or end as a sort of title/credits music, to divide show segments and as interview background music.

• Intro / Outro

Your podcast intro is the most important audio element you’ll ever create for your podcast; it’s the first thing potential new listeners hear. The first thing to consider is that your intro, or pre-roll, should be made with your audience at the forefront of your mind – making sure to immediately communicate just what your show’s about.

Forbes underlines its importance: “It’s the first piece of audio that the listener is going to hear, so it’s important to solidify a distinct mood and sound to represent that particular podcast show or song.”