Category : News

News

Celebrating episode #1000000 on Spreaker

Yesterday was a big day for us here at Spreaker – we reached 1,000,000 episodes!

That’s right, one million podcasts have been produced on the platform, made up of voices and sounds from all over the world. We want to thank you all for this great achievement, and for the love you’ve shown us these past two years.

And here it is, episode 1,000,000:

Give them a big round of applause, and thank you to all for being part of our community!

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Q&A with Chris Marquardt of Tips from the Top Floor

Chris Marquardt successfully brings visual to audio with his podcast Photography Tips from the Top Floor. Check out our little chat on reaching a global audience:

Can you introduce yourself?

My name is Chris Marquardt and I’ve been podcasting with Tips from the Top Floor since May 2005.

How did you start broadcasting?

I had a topic to talk about as well as the audio and internet skills, and just decided to go for it. Instead of turning to local radio stations to be heard by a only a few hundred people, I chose podcasting in hope of reaching a bigger audience. At the time the medium was so new, and I expected to do only ten episodes or so, but now I’ve aired around 500!

How does one talk about visual art via audio? Why not choose video podcasting?

My own preference is to listen to something, mainly because listening allows you to focus on more than one thing at a time, for example listening to a podcast while commuting. Video is much harder to produce and takes longer to do, and audio just seemed to fit with my style of “edutainment.” It really allows the podcaster the freedom to paint images in peoples’ minds.

Can you tell us what you’ll be talking about at Blog World Expo, on How To Effectively Podcast To A Global Audience?

Seeing as I’ll be a part of a panel, what we’ll talk about will pretty much play out on stage, though it’ll mainly focus on how to reach that global audience and how to keep it. My own approach to podcasting to a global audience was producing content in English right from the start (Chris is German), though this is also due to the fact that in 2005, there really was no podcasting audience in Germany.

So does an English speaking podcaster have a different approach than a European one, in terms of reaching people?

A podcast in English definitely reaches a lot of people, and not just in the US. If it’s in English, just putting your podcast out there can be enough.

I also produce a German podcast about photography, and though expats living abroad as well as say, Austrians and some Swiss, do tune in, it primarily reaches Germans.

What are common mistakes podcasters make?

I think I’ve made them all! One mistake I still make is not broadcasting regularly. Although the German show is up pretty much every Thursday morning, and the audience has come to depend upon it, the English show isn’t always so consistent due to time restraints and whatnot.

Another mistake is to apologize for your sound quality. Audio quality is important, but not as important as your content.  People typically won’t mind, and probably wouldn’t have noticed it if you hadn’t pointed it out.

Excellent point. What advice to you have for new podcasters?

Have something to talk about and make it interesting, and the more niche you go, the better. People try to find an audience by cramming lots of different topics into one podcast, but it’s really a way to lose focus and have people lose interest. Even if you’re dealing with a super niche topic, you will find an audience because there are always people out there looking just for that.

Thanks a million Chris!

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Q&A with Erik Barraud of AdsWizz

We talked with easy-going Erik Barraud of AdsWizz, a global advertising solution provider to on-line audio and radio industries. Check out what he’s all about, plus important points on podcasting, monetizing, and reaching your audience.

-Erik has always been passionate about radio, playing around with the medium starting at 16 years old. He’s been involved with radio projects in France, though now is more focused on measurement and content performance analysis, beginning with his original startup Webmediastats, now partnered with AdsWizz.

-Among his early radio experiences, he kicked off a radio show back in 2004. Not satisfied with the music being played on the airwaves, he took matters into his own hands and started up a show centered around electronic music and rock called Crunk FM, which eventually evolved into ElectroRadio. Realizing he wasn’t the only fan out there, he gained an audience and let others join in the project, which he was involved with up until his startup began.

-Eventually Erik’s passion turned to what was behind the music and his radio activity, meaning who exactly his listeners were. By learning more about his audience and what they wanted, he could come up with better content. Internet radio consumption is fragmented, with listeners tuning in from wifi radio, computers, and mobile, so the point was to create a global measurement tool which eventually became Webmediastats. In early 2011, the company joined with AdsWizz, targeted in personalized audio ads.

-His advice to new podcasters begins with asking yourself important questions: who is interested in my subject? Who am I talking to? Check out how the community is broken up and look into their context. Talk about what you know and what you’re passionate about. The key is to do one thing very well and make sure your message clear, and of course, know your audience. Even if you have only a few listeners, if the content is quality your listeners will be as well, and will interact and be actively interested.

-At Radiodays Europe, he was a fan of what Elisa Escobedo, CEO of Audioemotion and owning 75% of the online audio market today, had to say. Make sure you create advertisements that fit into the context of your audience. Ads last less than a minute, so you have to make an impact in that short amount of time.

There, he also took note of how quickly FM is moving towards digital solutions, and how in Europe the use of PPM measurements (Portable People Meter) is really growing. A case study in Denmark showcases this, how not only the study of technology but how such measurements really help create new strategies – a great improvement for the industry. In general we’re all learning how to be more efficient online, taking advantage of mobile solutions, and looking at how radio can curve that way.

-Podcasting is always evolving, and we see new territory for it to “conquer” so to speak. Listeners used to always listen to FM all day long. If we break it down today, we see FM being listened to mainly in the morning as people get ready, and in cars on the way to work. In the office, however web radio has basically taken over. Soon we might be saying the same for those car rides and commutes. Understanding these contexts may help change how we produce podcasting and content. Also we’ll see feedback and results happening closer to real time than ever before thanks to social media. That changes how we produce content as well.

– As a final note, just remember, as a content producer he’s been there. Just keep up with what you’re passionate about, because that is your key driver. Your passion will help you monetize, make better content, interact, and be a better expert.

Thanks Erik!

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