Cliff Ravenscraft, Keynote Speaker at the Asia Pacific Podcast Conference Interview

In December 2005, Cliff Ravenscraft, together with his wife, Stephanie, founded the Generally Speaking Production Network ( Since then, he has produced over 3,300 of his very own podcast episodes devoted to Entertainment, Family, Faith, Business and Technology. In December 2006, Cliff launched where he has since helped thousands of individuals and organizations launch successful podcasts through one-on-one consulting/coaching and through his Podcasting A to Z online training course. If you were to look at the top 100 podcasts in the business category of iTunes, more than 50 of these shows were created by clients who worked with Cliff.

Cliff’s changeover is an interesting story of how he moved from a profitable career in insurance to a highly passionate business model in the world of podcasting. Moreover, he’s one of the best podcast/consultant coaches who knows how to help a podcast grow to its maximum potential. Surely, these are the reasons as to why Cliff is one of the main panelists at the next Asia Pacific Podcast Conference on February 12th – 13th in Auckland, New Zealand.Enjoy this great interview with Cliff as we all look forward to this event!

As a consultant and podcaster coach, what do you think is the most common trouble new podcasters run into? And what do they have to do to prevent or fix it?

As a podcast consultant/coach, I see many common issues that new podcaster’s face. However, I think that the most common is that many are not clear on their “why” for podcasting.

I have found so many individuals who get extremely excited about the possibility of having an audience of people, around the world, who will listen to every new episode just to hear their voice and what they have to say.

The problem is that many of them rush right into launching their podcast, buying equipment and all the other technical details. However, they have put little to no thought into what it is that they hope to accomplish with that influence.

A majority of new podcasters never make it past their seventh episode. I have found that the reason for this is that the new podcaster didn’t have enough of a clear purpose that make the work of consistently creating new content worth the effort.

What will be the focal point of your panel during the conference?

My keynote talk will be focused on sharing top techniques used by today’s top ranked independent podcasters.

If you look at the top 100 podcasts in the business category of iTunes, more than 50% of those podcasts are hosted by clients and students that I have coached. There are many common traits among all of those podcasts. In my talk, I’ll be sharing several key ingredients that make up a successful, top-ranked podcast.

You began podcasting in 2005. How has podcasting changed in the last few years?

The biggest change is the smartphone. In 2005, it was incredibly difficult for the non-technical person to discover podcasts, subscribe to them, and find a way to sync those recordings to a portable media player.

Today, there are over one billion smartphones out there. If I meet someone in public who has never heard of a podcast, I can ask them to pull out their phone, pull up a free app and I can show them how to subscribe to my podcast within ten minutes or less.

I then show them how to discover other podcasts about practically any topic of interest they can imagine.

Can you give us a prediction on podcasting’s future?

In the past two years, podcasting has just begun the process of going “mainstream.” I only see the platform growing in popularity.

What are, in your opinion, the three words that sum up what determines the success of a podcast?

Clear Message & Authenticity

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