Podcasting Tips

Build your show Identity

Having a well-defined show identity is fundamental to grab your audience attention. Any available space on your show page can be used to communicate to your audience what kind of show you’re doing, when it will be broadcast and what you’ll be talking about. All this effort is made to grab the attention of the users who are dwelling on Spreaker and deciding what they would like to listen to.

This post will be pubblished as separate episodes. Read the second episode

Episode I: Branding

Think of how important is a product logo or brand and how it impacts on your individual choiches. Spreaker is a platform for having fun but your show should have a unique personality.  It must transmit a message which reaches your audience. Your profile image, for example, is very important. Think of it as a tool for talking about yourself and increase your audience


Here are some samples of clever usage of profile and show images

Radio Salzano have choosen two different images. The profile image looks very professional and reminds of an editorial office logo. On the contrary, the show picture is light and entertaining.


BrokenBrain made a different choice. While the show picture is abstract, Pietro – the Speaker – has choosen to show his picture.


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Second episode. Words are never too much
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  • JEYsatified Oct 14, 2018 at 5:23 pm

    Great stuff here. New podcaster and this is do helpful

  • Kalie Apr 11, 2011 at 10:14 pm

    Wow! That’s a ralely neat answer!

  • Demarlo Apr 11, 2011 at 10:08 pm

    Kudos to you! I hadn’t thuogth of that!

  • […] scrivete e scrivete! Come dicevo nella prima puntata di questo post, tutti gli spazi sono buoni per comunicare il contenuto dei vostri episodi sia agli […]

  • Dario Albertini Mar 10, 2010 at 6:45 pm

    Verissimo ciò che scrivi. Desidero aggiungere, a beneficio di chi davvero si sta cimentando per la prima volta con la radiofonia, che il fattore personalità é importante. La tecnica si impara ma occorre avere un tratto caratteristico proprio senza andare ad imitare lo stile di chi ha tanta esperienza di radio. L’avvento delle webradio e Spreaker stesso resituiscono alla gente la possibilità di dire la propria con l’immediatezza del linguaggio quotidiano, al riparo dai format, dalle tecniche di conduzione e di intrattenimento della radio nazionale nelle sue diverse forme.

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