Discovering the Community: inShape Fitness

inshapeKim Watkins is the voice behind The inSHAPE Fitness Show, helping people across the globe fall into a healthy lifestyle without having to go to the gym. It’s excellent work-out routines coupled with great enthusiasm and support. We spoke to Kim about how she fell into podcasting and her own favorite tips on keeping “in shape.”

Do you mind introducing yourself?

Hi there! I’m Kim Watkins, the owner and head trainer at inSHAPE Fitness. Based in New York City and in business for 15 years, inSHAPE helps people get fit and stay in shape without the use of a traditional gym. I hate the gym and haven’t belonged to one in years. I use the weight of my body, coupled with precise movement and varied routines to stay strong. This is the basic premise for all of the programming at inSHAPE, in person or Skype private training, group sessions in Central Park, corporate fitness, and of course, our podcasts.

I am a certified personal trainer, with additional certifications in pre and post natal fitness and special populations. I am also a running coach for the New York Road Runners charity, Team for Kids, and have coached thousands of first time marathoners endure their months of race preparation. I live in Manhattan with my husband and 3-year old daughter, and I am running my sixth marathon in East Hampton, NY, in late September.

Amazing, good for you! How did you start podcasting? Had you already been doing it before coming to Spreaker?

I strongly believe that if you really listen as you perform a routine, the control that you exert over your body will net far greater results in fitness. While exercise videos are very stimulating, they can be distracting because you can’t really watch, listen, AND do all at the same time. I started a few months before joining Spreaker, and we were using a different provider, but I prefered the interface and sound of Spreaker.

How did you find Spreaker?

You found me. I received an email some time ago.

How did you get into fitness?

A perfect professional storm formed back in 2007 when my good friend Jill Redfern, the founder of inSHAPE, wanted to bring on a partner to help her with the business. Days before, I had left a previous company, an educational company as its Marketing Director, and wanted to work in a field that meant more to me than test preparation. Fitness is so stimulating to me personally, and the business elements proved so similar that my skills transfered perfectly.

What are your favorite exercising tips?


Do something every day, preferably in the morning-time on most days. Also, take the time to learn functional movements well so that when it comes time to exercise, you can do so efficiently. This is why we start with really easy moves on Monday and get progressively more challenging with the Muscle Maintenance show. You learn, practice, and master the moves – this is how you get the most out of exercise time.

Any favorite stories from your experience in training or podcasting you’d like to share?

Our client services representative took a long weekend in California recently. She’s an actress and works for us part-time, and her friends out west asked her what her “day job” is. When she said that she worked for inSHAPE Fitness, her friends knew about the company because they listen to, and love, the podcasts.

Great, word has spread! What do you do to reach listeners? Do you rely on social media, or do you use other channels of communication?

Just Spreaker and social media.

Has this podcast helped you professionally?

Absolutely! Having to describe exercise moves without the ability to demonstrate in front of someone means that the description must be more precise. This translates to better verbal cues whenever I work with clients. The podcast also helps me invent exercises, all of which get entered into our company’s massive database.

Anything else you’d like to share?

We have an exciting technological program under development that we will be annoucing to our podcast listeners first! Target is the start of 2013. Stay tuned!

Thanks so much Kim!

You may also like
Discovering the Community: Hail Hail Media
Discovering the Community: The Mervyn and Bernard iRadio Show

Leave a Reply