Discovering the Community: The Audio Product Podcast

For any and all of your questions on audo production and products, Sandy Weaver Carman has answers for you on The Audio Product Podcast. She guides you in bringing your stories and business to the airwaves, leading you to a revenue river.

Do you mind introducing yourself?

I’m Sandy Weaver Carman, owner and CEO of Voicework On Demand, Inc., an audio production company that partners with writers, speakers, trainers and coaches, taking work they’ve already done and turning it into a revenue river.

How did you get into audio production and products?

As a 30+ year major market radio personality, I discovered a talent for working with audio, whether it be with magnetic tape or with digital files. Editing audio is like working a puzzle, and I loooooove puzzles!

How did you start podcasting? Had you already been doing it before coming to Spreaker?

I help my clients produce podcasts and finally decided that I needed to have a podcasting presence, too. Spreaker is the first podcasting site I’ve used – I did some homework and really liked the interface, tools and ease of social sharing.

Glad you like it! How can audio amplify what a product or person can offer?

Many people can generate a sizable revenue stream (or what I call a revenue river) by taking work they’ve already done and turning it into audio products. I work mainly with speakers, trainers, coaches and authors, as these creative types often have recordings and/or written items and are looking for passive revenue to help even out the ups and downs of income. Anyone who has written a blog for at least a year probably has a book/audio book combination, and I assist those people in getting their work out in more formats for more income.

Any favorite stories from your experience you’d like to share? Perhaps someone who successfully took your advice and saw their skills improve?

A client who is a musician came up with a fabulous idea: he didn’t have a new album to release this year, but wanted to offer his fans something, so is telling stories about each of about a dozen of his compositions and we’re turning that into podcasts. It’s a great way to give his listeners something to tide them over until the next album, and he’s getting amazing comments and reaction to the podcasts. His album sales are up, too, as a result – people hear the story behind a piece and are buying albums they may not already have had.

That’s an excellent idea! Do you use Spreaker’s interactive features to chat with your fans?

I haven’t yet, but plan to in 2013. Just barely dipping my toes in the podcasting world this year, and next year, will amp it up a lot.

We’re looking forward to it! Has this podcast helped you personally or professionally?

I’ve gotten some nice comments about the podcasts, plus a few new clients that I can attribute to my Spreaker presence.

Anything else you’d like to share?

Looking forward to using Spreaker even more (and better!) in the New Year.

So are we, thanks so much Sandy!

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