How Podcasting is Shaping the US Election


In honor of ds106 radio and thinking ahead to our session at Northern Voice 2011, this retro mic was suggested as a prop-- it is pretty much a plastic piece of junk- it does record audio, with noise, and it wont work at all streaming with Nicecast. But it does have a light on top.

Traditionally, election campaigns are filled with staged photo opportunities in neighborhoods across the country featuring all walks of life. The familiar site of politicians kissing any baby that moves now feels a little too contrived for comfort, especially when coupled with clichéd sound-bites to show the big picture to hard-working families of how they will reform and empower the people to build a better future for America.

The final ingredient required to make any election campaign a real game-changer is the overuse of metaphors to deliver their message into TV’s multiple rooms in every home across the United States. However, voters aged 18-34 are now ditching the humble TV and have heard these buzzwords words one too many times.

Whoever spends the most millions on television adverts is no longer guaranteed to pick up the keys to 1600 Pennsylvania Ave. This message now only reaches a fraction of voters compared to the past and those that it does reach are growing tired of over-familiar empty words that now fall on deaf ears to the modern, sophisticated electorate.

Most voters yearn for their future leader to communicate authentically and honestly, but how can they deliver this message in the digital age? It’s impossible for any politician to cover every small-town in America along the campaign trail, so a different approach is now vital to delivering success.

Step forward podcasting, where the monthly listeners have now dramatically rose to 46 million people in the US alone from 39 million in only 12 months according to Edison Research. Podcast fans are now soaking up over two hours a day listening to their favorite show that is a larger share than any other audio as the podcast movement gathers momentum.


Most interestingly anyone with an internet connection and a microphone can broadcast themselves online and build a following or even movement. This platform gives everyone a voice and is a celebration of the democratic process.

Rather than constantly complain about politicians or the electoral process, voters can now make a difference by using the greatest weapon of all, their unique, authentic voice. Instead of complaining about the state of the world, follow this call to action, so why don’t you start broadcasting today?

Although, people no longer trust biased media coverage, they typically respect the voices of their colleagues, friends, families or online acquaintances from their networks on social media or podcast broadcasters.

These changes in how society access and process information are creating a ripple effect that is changing everything about our electoral landscape. Although, it might be creating a logistical nightmare for campaign managers, it represents a fantastic opportunity for everyone.

Here at Spreaker we have a wealth of content from Podcasters who are using their online influence to build awareness on many of the political issues that are already shaping the 2016 election.

Mike Malloy

Mike Malloy is a man who describes himself as “a traditional Liberal Democrat doing his part to return the Democratic Party to its Liberal roots.

As someone who has worn many hats from newspaper columnist and editor, writer, rock concert producer and even actor, he has now embraced the world of podcasting too. Unafraid of critical attention, he continues ensure his voice his heard by self-syndicating his radio program online where difficult questions can be asked without the fear of retribution from any sponsors.

Rick Amato is a national television talk show host, radio talk show host, columnist and political commentator.

Amato Talk

Rick proudly believes that the greatest political threat facing America today is not from the Left, from the disconnect which exists between those who were elected to office and those they elected to represent.

Interestingly as friend and acquaintance of Hollywood’s conservative minded elite he states that politics follows pop culture rather than the other way around. Maybe it’s time for conservatives in America to embrace pop culture instead of pushing away from it.

America Continues with Jim Sharpe offers hope to those who have given up on the ‘American Dream’ in his Podcast that brings a special insight to the significant news stories of the day.

There is so much to proud of in this great nation and rather than trying to scare his listeners like other media outlets, he puts news stories and events into true perspective in a language that people understand.


Historically, it was thought that we inherit our strong political viewpoints from our parents that are then passed on from generation to generation. We then enforce these views by tuning into media channels that support these beliefs.

However, it seems that quite the opposite is true, and a significant proportion of children who are raised with strong political convictions is more like to rebel against them. We are curious and social creatures by default and the power of new media is enabling multiple channels for real people to debate very important issues that affect  their everyday lives.

There is a wide range of podcasts and live broadcasts here at Spreaker that will enable listeners to make their own minds up and look beyond the rhetoric that is spoon-fed top them.

spreaker election

It increasingly feels that the modern voter is embracing this digital age that is dominated by new media. Although those in power may fear the technology that they can no longer control, voters enjoy consuming material that challenges their thought process. They refreshingly understand that only by looking at both sides of the coin can you fully understand the bigger picture that politicians from both parties are debating.

The days of TV campaigns and the reliance on voters blindly following their parents beliefs are disappearing. This signs will make the 2016 election a fascinating spectacle for anyone interested in how our world is evolving.

Whether you are exploring what political party represents you, your family and your country. Or if you simply want to make your voice heard, we can all agree that increasing yours and others awareness of matters that affect us all is a vital aspect of democracy.

Podcasts give you both the ability to widen your knowledge and awareness of complex issues while also give you a platform to make your voice heard. Politicians might be repeating the cliched phrase of “your vote counts.” However, so does your voice, and maybe this is your moment that you put yourself on that pedestal  too and make the most of this fantastic opportunity to make really a difference.

This latest podcast movement proves that the American Dream and ethos is still as strong as ever, and the only enemy is apathy. Thankfully podcasting along with social media is shaping the next election already and I for one do not think this is a bad thing at all.



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