Your podcast intro is important… Actually, it is the most important audio element you will ever create for your podcast.
It is the very first thing a potential new listener will hear. You have approximately 30 seconds to grab their attention – if you mess that part up, that’s that. Your potential new listener will move on and may never come back.
You Can Make a Great Podcast Intro
I believe that everyone has what it takes to create great copy for their podcast intro. You most likely know your niche and your target listener very well – this gives you an advantage over the best script writer in the world! There is some basic guidance to follow. If you stay within the lines – you are in a great place!
Firstly think of your target audience – who is likely to tune in? Would it be a male or female audience, what age range do they fall into? This should enable you to determine what language/accent you would likely use for the wording of your scripts.
Decide who you would like to appeal to the most, their age group, sex – in other words your perfect avatar. Use some adjectives to describe what they like and dislike, how they behave, talk and react. This will be a very valuable learning curve for you and will allow you to focus down on what truly matters. It is very hard to be everything to everyone!
- Working professionals – keep the language professional and to the point. Use industry relevant keywords that are likely to immediately communicate your expertise.
- Kids (or parents of kids) – here you can be imaginative and very relaxed in your attitude – kids like to have fun and adults that look for that content are likely to be very appreciative of that, too.
- Geeks – make your scripts geeky too! Just make sure that any “lingo” is internationally recognized – podcasts are a very international medium and there are significant cultural differences between the US and UK.
- Specific and very small niche – use words that would appeal to the niche (technical, industry specific words). Don’t be afraid to go niche with your podcast intro!
- Keep it clean – do not include explicit copy as you WILL lose listeners as a result.
An intro that will rock… your listener!
Target audience is also particularly important when thinking about the music choice or branding theme for your podcast. We often work with podcasters who come to us and say – I like the music on X podcast or Y – I want something similar. But why!? You need to make sure that the music or branding theme is selected with your avatar in mind and not the one of podcaster X or Y. This is by far one of the biggest mistakes podcasters make – and unfortunately one that is hard to overcome. We all have our own tastes, likes and dislikes and often allow this to cloud our judgement of what should be chosen for our podcast.
Do Not Underestimate the Voice
Did you know that new research conducted by NeuroImage found that there are some major differences in the way male and female brains process voice sounds? Apparently, the vibration and number of sound waves in a female voice makes it harder for men to decipher what women are saying. This certainly shouldn’t be underestimated and poses a whole list of potential factors to consider before diving in with a choice of voice artist.
Other important factors to consider include:
- Age of the voice artist
- The energy in their voice
- Locality of the accent
- Suitability of the voice to the script itself (they should go hand in hand!)
Once again please do not assume that one size fits all. The fact that one voice works great on your favorite podcast does not mean it will be equally effective on yours.
Where to start?
As Simon Sinek would say: “Start With Why”. Write down the key reasons why somebody should tune in to your podcast – this is your sales pitch and it is important to share it with your audience at the very start. Try to narrow these down to only the key points and remember that 30 seconds is all you have!
Author: Izabela Russell Bio: Managing Director of Music Radio Creative – an online audio production company that allows you to create your podcast intro from start to finish, co-founder of New Media Europe – an event aimed at podcasters, bloggers, social media visionaries, content creators, entrepreneurs and new media enthusiasts.