Podcasting has been around for longer than you think (over 10 years now!), but the ways it has enticed people to tell their stories, as well as connect with others in a very intimate way, has never felt fresher. Yet, while there are lots of potential podcasters out there ready to try it out for themselves, many get lost along the way. It’s easy to see why – the onslaught of “necessary” gear, like microphones, filters, and mixers and the time commitment involved, are intimidating distractions.
However, you don’t have to sweat it – not that much, anyway. With even the most basic tools, getting into podcasting is simpler than you think.
Now, content-wise, if you’ve blogged, or follow any blogs on a regular basis, you already have a sense of what it means to podcast. Think about what your favorite bloggers do: they focus on a specific topic and write about it in a clear and appealing way through regularly published posts. You know their point of view and personality, and are familiar with their overall brand. All this can be applied to your podcast, too: you have to be specific, focus on telling a story, and keep your point of view at the forefront.
Things differ, however, when it comes to the technical nitty-gritty. A podcasting platform with the right management tools – like Spreaker’s – must be able to handle the work required for a podcast. And so, to help you out, we’ve put together this easy-to-follow guide on what your podcast’s home needs.
Give it some space
Your podcast’s home should be a place you can trust to host all your audio files. Spreaker offers ample amounts of space to give you lots of breathing room no matter how you plan to parcel out your podcast. Whether it’s going to be hour-long daily podcasts or 20-minute updates once a week, you have enough to work with to make the best choice.
Spreaker’s hosting options run the gamut between a few hours to unlimited amounts of time, according to your podcasting needs. Though, understanding your needs is much easier once you’ve set up an editorial plan…
Setting up an editorial plan, or schedule, even before you’ve started podcasting is a good way to figure out how much time you’ll need in terms of hosting space as well as prep. Use your launch date as benchmark to base all your future episodes around; if you launch your podcast on a Thursday at 3 pm, try to publish your future episodes on Thursdays at the same time. Then, using a spreadsheet or calendar app, start filling in the topics you want to cover on each upcoming episode. You’ll have the added bonus of saving time when putting together podcast notes and setting up interviews.
A set schedule serves your listeners, too – if they know when your episodes are set to be published, they’ll be less likely to miss them. To help them – and yourself – out, use Spreaker’s “Publish Later” feature. Upload as many complete episodes as you want and set them to publish on specific days and times. You can set it and forget it by preparing weeks of episodes ahead of time.
Find a CMS you can depend on
The real key to getting your podcasting process working like clockwork is by using a fully-functional CMS, or content management system. Spreaker’s CMS will give you a full overview of your entire operation and provide tools to create and adjust your podcast’s different aspects. From managing metadata to setting up auto-distribution, you’ll get the full control you’re looking for.
Here are just a few of its features:
Quickly upload and switch out your official artwork on your podcast and episode pages. You can also customize the look of the embedded player to your own specifications.
There’s also plenty of space to add descriptions, chapters, tags, and other metadata that will make your podcast that much more accessible and easier to find. More importantly, you can customize your RSS feed so that your podcast will get presented exactly the way you want it once you’ve plugged it into iTunes, Google Play, Stitcher, and any other podcatchers:
Lastly, through the CMS you can connect your podcast to all the major social networks so that new episodes will get shared to them automatically. Simple distribution gets your voice to millions of people in a matter of seconds.
Round out your strategy with statistics
Podcasting doesn’t stop once your episode is published. Your audience’s engagement and feedback on what is and isn’t working are essential to further developing your content. Spreaker offers a complete statistics system that shows exactly how many ears you’re reaching and when (and it’s all accessible in the CMS).
By upgrading to a Pro plan, you’ll find out even more details like your listeners’ geolocations, their age and male-to-female ratio, the sources they’re listening to your through, and the devices they use.
While good content will always draw an audience, the right home and tools can help you produce a better podcast and provide an enjoyable listening experience. Spreaker offers the complete solution you’re looking for that gets you working and sounding great.
Still unsure about how to go about launching your podcast? Find out what else Spreaker can offer you here.