(Updated on June 2019) Spotify needs no introduction, it’s been a decade since the audio giant launched in Sweden in 2008. Starting out as a music streaming site, the company has now opened its doors to all types of audio. In turn it’s become the most famous digital audio content platform in the world with 159 million users worldwide and a reported 83 million paying subscribers in June 2018 (up from 57 million in June 2017).
Most recently the platform opened up to podcasts, offering broadcasters of audio content the opportunity to literally reach millions of new listeners in over 60 markets. With this article we want to give you the necessary tool kit for getting your podcast on Spotify by offering you tips on how to get accepted.
Plus, since April 2019, podcasters have been able to monetize their podcasts through Spreaker’s Monetization program! Adding to the list of listening platforms where podcasters can potentially earn from their podcast. Whether you’re already ‘enabled’ or not – we’ve written a short blog post summarizing everything you need to know about how it works and to get you on track for maximizing your profit. And if you’re keen to learn more about monetization then check out this article which covers the topic of audio being a new era in advertising).
What’s Needed To Get Approved on Spotify
This is where we want to explain to you the basics for getting your audio content “Spotify ready”! At a basic level, to submit your podcast to Spotify you need to make sure it is in the following format:
- MP3 format with a good quality level: audio with bitrates between 96 and 320 kbps).
- Size: Each episode needs to be under 200MB. 200MB works out to be around 83 minutes at 320Kbps or over 200 minutes at 128Kbps.
- Podcast Image: your artwork must be square (1:1), the highest resolution possible and either a JPEG or PNG.
- Podcast feed values: special characters, in particular the ampersand (&) character must be HTML encoded (&). HTML tags such as <p> or <bold> will be removed by Spotify.
- Episode titles: should not exceed 20 characters to ensure they sit well on all Spotify screens.
- Podcast feed fields: All podcast feeds must have a title, image and at least 1 episode to qualify.
Last but definitely not least, always make sure that your content doesn’t include any copyrighted materials (Podsafe content is fine!).
How To Submit to Spotify
Once you have ticked off all the items in your technical checklist, it’s time to start thinking about the logistics of submitting your podcast to the platform. The Spotify submission process is super simple, so don’t worry if you’re not technically minded!
The best way to get your podcast on Spotify is by using our one-click distribution system. To do so:
- Log onto your Spreaker account and select ‘Dashboard’ from the top-right drop-down menu where you’ll get redirected to the CMS page.
- Select the podcast you’d like to distribute.
- From your podcast’s panel on the left-hand side select ‘Distribution’.
- Click the down arrow next to Spotify and select ‘Submit’.
- Your podcast will then be reviewed by both Spreaker and Spotify’s teams.
How Long Does it Take and How Do I Know if I’ve Been Approved?
It’s quite instant!
Where do you see Spotify statistics?
After your podcast starts to get plays on Spotify you’ll no doubt want to see what effect it has on your listens! Although Spotify doesn’t give podcasters direct access to their stats and data, most of the numbers you need to know you’ll find by checking your host platform. Spreaker has made sure your Statistics Dashboard on your CMS page includes your Spotify plays and downloads and when you access your Sources page you can even delve deeper into the data to see how Spotify plays have an impact on your overall data. Blubrry and Libsyn for example also both support Spotify Statistics.
There’s no doubt about it, distribute your podcast on Spotify and you’ll notice a big difference in your listens. So submit your podcast to Spotify and watch your listeners grow!