Podcasting Tips

Podcasting and Social Media with David Spark of Spark Media Solutions

David Spark of Spark Media Solutions has a lot to say when it comes to getting yourself and your business out there with the help of podcasts, blogs, social media, and more. Check out his interview for great advice and insight!

Do you mind introducing yourself?

I’m David Spark, veteran tech journalist and founder of the brand journalism firm Spark Media Solutions.

Great to meet you! How did you begin with Spark Media Solutions?

I was writing case study articles for eWEEK, a B2B-oriented IT publication. I would get pitches for these IT integration stories all the time. Many of them were really good, but the magazine had limited space for these case study stories and I really only could get assignments for one or two a month. I would always respond, “You should publish this story yourself.” No one would ever take me up on my suggestion. Companies at the time had it so ingrained in their head that if you want a story published it needs to be published by a journalist in a major outlet.

It’s very weird how once I was working for a media outlet I was seen as an expert. The outlet gave me that prestige. I didn’t do anything different. I realized that any company can have that same prestige and also publish their own materials by simply viewing their communications as editorially based rather than all marketing based. For more, read Why Corporate Blogging is Like Selling Uncut Cocaine.

I was hired by Publicis Dialog to launch their new media and custom publishing division. I did that for three years and realized I would be more successful if I did this without having an ad agency on my back. So I quit and after 6 months figuring out my model, started Spark Media Solutions. We just celebrated our fifth anniversary and business has been going great.

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Podcasting Tips

Ms. Ileane Speaks on Podcasting, Blogging, and More!

Ileane has made a name for herself in the social media and blogging world with BasicBlogTips.com, and her podcast Ms. Ileane Speaks, both places to go when you need professional advice on making the most out of your blog and social networking. I had the pleasure to speak with her yesterday on podcasting, blogging, and more. Check out what she had to say below!

Hi Ileane, thanks for doing this interview with us! How are you?

I’m doing great and I’m looking forward to the new year.

As are we! So first thing’s first, how exactly did you get into podcasting?

I started off with video blogging, or as some call it vlogging, the same time I started blogging. I was uploading videos to YouTube, Vimeo, Meta Cafe and a bunch of other sites. So I decided to upload them to iTunes, too, and I called it a podcast. I think a lot of podcasters would argue that it really wasn’t a podcast, but I’m not a purist.

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Podcasting Tips

Podcasting with Dave Thackeray of ThePodcastGuy.com!

We had the pleasure to talk to the great Dave Thackeray of ThePodcastGuy.com and ambassador of the EPA11.  Starting out as a journalist wanting to bring newspaper to life, to now managing websites, and creating podcasting strategies and web radio programs for others, Dave has gained tons of insight and experience in the podcasting game, and is a fountain of advice and knowledge on the subject. Listen to the audio, and check out these golden nuggets extracted from the interview:

Engage the listener Everyone seems to have a self made business or blog, and achieving success is not just about wanting to sell your product or content, but also about engaging your clients. Podcasting  goes beyond the business or blog, and creates a dialogue between yourself and your audience, where you can share everything you know as well as listen to your listeners’ requests.

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Podcasting Tips

5 Tips on Podcasting with Valerie Geller

Valerie Geller is a broadcasting consultant and author of four books including the recently published Beyond Powerful Radio. An expert in her field, she creates models and gives excellent guidance to broadcasters using the radio medium. We recently spoke to the lovely Valerie about podcasting, and she gave some great pointers for new podcasters. We’ll be sharing them through the new few days, and you can start reading the first batch of advice below:

Niche podcasting: Podcasting is great in the narrowcasting market. Narrowcasting you say? Yes, instead of broadcasting, narrowcasting allows for shows about specialized interests. Podcasting allows you to be much more focused on specific topics and themes, and gain listeners that are looking for just that.

Be a storyteller: Speak visually and paint pictures in order to tell the story. Take into consideration how the information you want to spread will affect the listener, and how you would tell this to a friend.

Engage the audience: Tell the truth and never be boring. Ask yourself: how would you interest someone in something they weren’t interested in before? It’s all about communicating on a human level. Being passionate will pull at anyone’s heartstrings, whether or not you have a “golden voice,” so make sure you’re actually interested in what you’re talking about. You don’t necessarily need to be a natural-born talent as long as you apply a technique and model to your programming.

Should you keep opinions to yourself? That depends on the kind of podcast it is. Generally, when it comes to news journalism, it’s best to be objective, but let listeners have an idea of what you think about it, so as not to come off as an actor or parrot. Entertainment journalism, however, calls for opinionated hosts and it helps make a good story.

Listen Simple as that. It is just as important to tell a story as it is to keep your ears open to your fans, participants, and guests you interview.

Don’t make it all about “ME” It’s a trap a lot of podcasters fall for. Take the focus off off “me,” the host, and switch it to “you,” the listener. Speak to one individual and propose ideas by stating “have you ever…”. It’s not “we have a ticket contest coming up,” it’s “you can win these tickets to this awesome concert.”

For more information check out Valerie’s book Beyond Powerful Radio, and stay tuned for more tips throughout the week!

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