Anne-Sophie Reinhardt is the voice of numerous podcasts, like Fighting Anorexia and My Intercontinental Life, spanning numerous topics and hoping to dispel standards of body image around the world. Read up on how being authentic and passionate can give you world-wide acclaim in the podcasting world, no matter what language you speak or what country you come from.
Do you mind introducing yourself?
I don’t mind at all. My name is Anne-Sophie and I live in Zurich, Switzerland and am married to the most wonderful man in the world. I am a digital entrepreneur who blogs on myintercontinentallife.com and fightinganorexia.com, and has a slew of podcasts including Fighting Anorexia, True Beauty Podcast, The West Wing Podcast and My Intercontinental Life. I am coaching clients on improving their body image, learning to podcast, and finding their way in life. I survived anorexia nervosa and my mission is it to cultivate a positive body image in a world where looks is everything and women are reduced to their bodies. That is why I am creating a course on body image revolution in order to spark a movement that inspires women to take their power back.
Other than that, I love my career, yoga, Zumba, reading, traveling the world, learning new languages and discovering new cultures.
That’s a wonderful and noble mission. How did you get into podcasting?
I came across podcasting back in 2007 when I was in a deep depression and at a very low place in my life. I was laying in bed 24/7, couldn’t sleep, had no energy and was desperately lonely. Through Grey’s Anatomy, a show I was obsessed with, I came across gspn.tv, and made friends with Cliff and Stephanie Ravenscraft and many wonderful people all around the world. Thus began my infatuation with podcasting and its community-building aspect. Soon I found podcasts about Lost and made friends with Jay & Jack and others, which helped me find my way back to real life.
However, only when I went into treatment for anorexia nervosa in early 2011 did the idea of starting a podcast cross my mind. I wanted to share my journey, but also help others who are going through the same. The journey thus far has been amazing. I am doing many different shows and expanding my network more and more.
Excellent news to hear. At Blog World this year, you’ll be talking about reaching a global audience. At Spreaker, our users come from all different parts of the world, speaking different languages. How can they “reach the world?”
There’s no way around speaking English. My native language is German, but I was always enchanted with the English language. So, I guess I was lucky to put so much effort into learning this language from an early age. Though I am far from perfect at it, it has enabled me to reach a much broader audience than had I decided to do all the podcasts in German, where the podcast culture is still in its infancy.
Another important aspect of reaching the world is to have a topic that is relevant no matter in which part of the world the listener lives. Anorexia, the topic with which I started, is obviously and sadly a disorder that affects millions of people all across the globe. If you choose a topic that is limited to your local community, you’ll have a hard time attracting listeners from other parts of the planet.
Often, in podcasting we talk about niche content. Your podcast covers so many different topics, but it’s still very well done and still successful. Why do you think that is? What makes good content?
Well, I have many different podcasts on many different topics, but for each podcast there is one theme that ties it together. In Fighting Anorexia I talk about everything that has to do with recovery and how to deal with this difficult road. In True Beauty Podcast, we talk about women’s issues and empowerment. I just rebranded My Intercontinental Life to not only do interviews with entrepreneurs, bloggers and podcaster, but also to share the experiences I encounter on the road of entrepreneurship.
I think that I deliver what people want to hear and I give solutions to their problems or at least inspire them in a way that creates a little shift of their mindset. I neither hold back my opinion nor my feelings or failures.
I think good content is created when you speak from personal experience without making people feel like you are better than them. Good content relates to what your listeners are going through and what their concerns are. Look at the emails you receive and address the questions they asked directly. Catering to your audience is your number one priority.
I also believe that good content should incorporate some light moments and fun should always be a part of a podcast episode. If you’re too serious, people will get depressed and won’t keep coming back.
How active are you within social media?
I often joked that I was living online. However, in the last few weeks, I’ve reconsidered how I spend my time and have made some changes. I use Twitter quite instinctively to keep in touch with my friends and keep the conversation going. It’s a great tool to get to know new people as well. I post my podcasts and blog posts on Facebook, but am not quite as active there.
New media is an amazing way to spread the word about your content, but it is just as great to build relationships with your listeners or readers, which is the most essential part of marketing your content.
What are you looking forward to seeing at Blog World? Where do you hope podcasting is going?
I am most excited about seeing old friends like Jay & Jack, Cliff Ravenscraft, Erik J. Fisher, Daniel Lewis, Mark Malkoff and so many more again. It’s extremely exciting how much space podcasting has gotten again, and the sessions that are going to take place sound extremely beneficial, inspirational and we’ll definitely learn a lot.
Of course, I am also looking forward to connecting with new people again and meet many amazing, interesting and inspiring bloggers.
I hope that podcasting will become an equal part of social media and that there will be more ways to monetize it than there are now, especially when it comes to so very important topics like eating disorders and health.
Anything else you’d like to add?
Podcasting is a wonderful way of adding something valuable to the world. I know it can be intimidating to put yourself out there. I certainly struggled a lot before I published my first episode. But don’t wait until it’s perfect because that day will never come. You’ll get better with every single episode and you’ll soon fall in love with it.
Share your wisdom with the world. You never know how many lives you can change.
Thank you so much for this wonderful interview.
Thank you, Anne-Sophie! Good luck with your mission!