Tracy Trost is the mastermind behind Trost Moving Pictures, an independent film studio based in Tulsa, Oklahoma that has been celebrating success with its movies. Listen in to his interview with us on podcasting business practices and on investing in audio tools.
Do you mind introducing yourself?
My name Tracy Trost and I’m a writer, producer, and director with Trost Moving Pictures. I also have a consulting firm and movie making firm. I started podcasting about a year ago with Cliff Ravenscraft. I’ve always felt intrigued about podcasting and felt I had something to share.
How did you get into podcasting? Did podcasting come before or after Trost Moving Pictures?
Trost Moving Pictures started in 2008 with my first film Find Me, and that’s when we started to look into social networking. My producer Joe Justice started looking into Facebook and Twitter, and podcasting came naturally. Four years later, after The Lamb, I heard about Cliff Ravenscraft and contacted him, and that started our journey in doing social marketing. It really allows you to send a message to people in a way you couldn’t before. You can give people information that could benefit their lives, just like I do with my movies. Podcasting was jut a natural evolution of all that.
At Blog World this year, you’ll be talking about how to go above and beyond in making a great podcast. Do you mind giving us a taste of what you’ll be talking about?
I’ve learned that many issues that we deal with in business have nothing to do in business. It has to do with what who we are as individuals and what we believe, and the opinions we formed on things that may not be true. We react and respond according to these belief systems. I’ll explain on how do we look at ourselves and really analyze what we believe and why we believe it. I can help people discover things about themselves and then offer three keys of success.
What are important “don’ts” in podcasting to avoid?
Trying to do what someone else is already doing. You don’t have to recreate things, be yourself, be who you are – let your personality come through. People want something fresh and new.
How important are external tools to your podcast? Do you worry about having the proper equipment?
The great thing about today is that everything you need to podcast is at hand. I eventually invested in a really nice microphone, adapter, and cables. For under $100 dollars I was able to get the equipment for a high quality podcast. It depends if it’s professional or for fun, though if the quality is subpar people will notice it. In today’s world it doesn’t take a huge investment.
What are you looking forward to seeing at Blog World? Where do you hope podcasting is going?
I’m excited to see the people – and everybody there is in the same business, the people business. I get a charge out of people. I’m looking forward to meeting entrepreneurial types, creative types, all trying to turn their passion into a business. I’m looking to learn, and go to the classes.
As far as to where podcasting is going, our delivery system of content will change, everything will become wireless, and even cars will eventually be wi-fi equipped. Eventually you’ll be able to download a podcast anywhere. It’s great because anybody can do it – podcasting has really become one of the main forms of communication.
Anything else you’d like to add?
Life is communication: the more we can communicate and share, the more we can learn and grow from each other. It’s all about how can we impact others with a positive message.
Thanks Tracy, that was great!