Tag Archives: faith

Events

Come meet Spreaker at NRB’s Proclaim16!

proclaim-blog

We’re excited to announce that Spreaker will be attending and exhibiting at NRB’s Proclaim16 Christian International Media Convention in Nashville, Tennessee!

Faith-based podcasting is one of the largest genres in podcasting today, and from February 22nd to the 26th we’ll be in the thick of it, mingling with thousands of Christian communicators – from broadcasters to producers.

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Podcasting Tips

3 Ways to Grow a Faith Based Listening Audience

 

While attending Podcast Movement this summer, I will never forget the words of Podcast Answer Man, Cliff Ravenscraft. During his session on building deeper relationships with your audience, he said, “until you know the value of one listener, you will never know the value of 1000.” Many podcasters mistakenly equate “downloads” with listeners. A download means that someone, somewhere clicked on a podcast episode. Whether it played for 20 seconds or 20 minutes, it counts. But this is not a listener. This isn’t someone in your tribe.

I often equate brand building with church building. Churches grow by consistently serving the spiritual needs of their flock, not by touting the number of parishioners who showed up on a Sunday. Likewise, if you are building a faith-based platform, or any platform for that matter, you have to be willing to serve the deeper needs of your audience.

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Podcasting Tips

4 Ways to Introduce Faith Casting to Your Podcast

 

faith casting

In general, when people think of faith, they tend to think of churches, preachers, bibles, and brimstone. Religion, along with money and politics is one of those “American taboos” that are generally forbidden to speak of around the dinner table. However, with the popularity of films like War Room, which leapt to #1 at the North American box office, dethroning Straight Outta’ Compton, and trouncing Guy Ritchie’s ‘A Man from U.N.C.L.E.’, stories of faith are striking a chord with audiences looking for inspiration in troubled times.

The strength of podcasting lies in the hosts’ ability to develop a relationship with their audiences; devoted listeners form a sort of kinship with the host. They start to feel like they “know” them. They travel with them on planes, commute with them to work, and listen to them throughout the day. Marcus Sheridan, author of The Power of Transparent Marketing to Rock Your Business in 2012 writes, “transparency demonstrates expertise, ultimately leading to trusting relationships.”

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