In general, when people think of faith, they tend to think of churches, preachers, bibles, and brimstone. Religion, along with money and politics is one of those “American taboos” that are generally forbidden to speak of around the dinner table. However, with the popularity of films like War Room, which leapt to #1 at the North American box office, dethroning Straight Outta’ Compton, and trouncing Guy Ritchie’s ‘A Man from U.N.C.L.E.’, stories of faith are striking a chord with audiences looking for inspiration in troubled times.
The strength of podcasting lies in the hosts’ ability to develop a relationship with their audiences; devoted listeners form a sort of kinship with the host. They start to feel like they “know” them. They travel with them on planes, commute with them to work, and listen to them throughout the day. Marcus Sheridan, author of The Power of Transparent Marketing to Rock Your Business in 2012 writes, “transparency demonstrates expertise, ultimately leading to trusting relationships.”