Tag Archives: interview

Podcasting Tips

Podcasting and Social Media with David Spark of Spark Media Solutions

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David Spark of Spark Media Solutions has a lot to say when it comes to getting yourself and your business out there with the help of podcasts, blogs, social media, and more. Check out his interview for great advice and insight!

Do you mind introducing yourself?

I’m David Spark, veteran tech journalist and founder of the brand journalism firm Spark Media Solutions.

Great to meet you! How did you begin with Spark Media Solutions?

I was writing case study articles for eWEEK, a B2B-oriented IT publication. I would get pitches for these IT integration stories all the time. Many of them were really good, but the magazine had limited space for these case study stories and I really only could get assignments for one or two a month. I would always respond, “You should publish this story yourself.” No one would ever take me up on my suggestion. Companies at the time had it so ingrained in their head that if you want a story published it needs to be published by a journalist in a major outlet.

It’s very weird how once I was working for a media outlet I was seen as an expert. The outlet gave me that prestige. I didn’t do anything different. I realized that any company can have that same prestige and also publish their own materials by simply viewing their communications as editorially based rather than all marketing based. For more, read Why Corporate Blogging is Like Selling Uncut Cocaine.

I was hired by Publicis Dialog to launch their new media and custom publishing division. I did that for three years and realized I would be more successful if I did this without having an ad agency on my back. So I quit and after 6 months figuring out my model, started Spark Media Solutions. We just celebrated our fifth anniversary and business has been going great.

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Podcasting Tips

Podcasting with Dave Thackeray of ThePodcastGuy.com!

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We had the pleasure to talk to the great Dave Thackeray of ThePodcastGuy.com and ambassador of the EPA11.  Starting out as a journalist wanting to bring newspaper to life, to now managing websites, and creating podcasting strategies and web radio programs for others, Dave has gained tons of insight and experience in the podcasting game, and is a fountain of advice and knowledge on the subject. Listen to the audio, and check out these golden nuggets extracted from the interview:

Engage the listener Everyone seems to have a self made business or blog, and achieving success is not just about wanting to sell your product or content, but also about engaging your clients. Podcasting  goes beyond the business or blog, and creates a dialogue between yourself and your audience, where you can share everything you know as well as listen to your listeners’ requests.

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Podcasting Tips

3 More Tips on Podcasting with Valerie Geller #2

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We’re back with round two of our interview with broadcasting guru and author Valerie Geller, about her new book Beyond Powerful Radio. Here’s another batch of tips on pro podcasting:

Should you keep opinions to yourself? That depends on the kind of podcast it is. Generally, when it comes to news journalism, it’s best to be objective, but let listeners have an idea of what you think about it, so as not to come off as an actor or parrot. Entertainment journalism, however, calls for opinionated hosts and it helps make a good story.

Listen Simple as that. It is just as important to tell a story as it is to keep your ears open to your fans, participants, and guests you interview.

Don’t make it all about “ME” It’s a trap a lot of podcasters fall for. Take the focus off off “me,” the host, and switch it to “you,” the listener. Speak to one individual and propose ideas by stating “have you ever…”. It’s not “we have a ticket contest coming up,” it’s “you can win these tickets to this awesome concert.”

Thanks again to Valerie for the interview! Make sure to check out her book BeyondPowerful Radio for so much more info and strategies on becoming a better broadcaster!

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Podcasting Tips

Music advice for the weekend #4

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This past week, the main actors of our sky have been snow, rain, wind and clouds.
The meteorologists have assured us that good weather will be back in time for the weekend. We hope they are right!
But, what if it doesn’t happen? Well, if we have to stay home the whole weekend, at least let’s have some good music to keep us up!

So here come our suggestions for this weekend:

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Podcasting Tips

6 unmissable tips for Interviewing Guests on your Radio Show

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In this interesting post, author Larry Amon makes a useful list of things you need to prepare in advance when planning an Interview on your Radio Show.

Especially if you’re going live instead of podcasting.

The key message is be prepared. And this can be done easily if you follow the following simple steps

  1. Research the person or topic. You never know where the interview is going when you’re live so you’d better be comfortable with the matter. Or you might give your audience the idea of a complete beginner.
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