David Spark of Spark Media Solutions has a lot to say when it comes to getting yourself and your business out there with the help of podcasts, blogs, social media, and more. Check out his interview for great advice and insight!
Do you mind introducing yourself?
I’m David Spark, veteran tech journalist and founder of the brand journalism firm Spark Media Solutions.
Great to meet you! How did you begin with Spark Media Solutions?
I was writing case study articles for eWEEK, a B2B-oriented IT publication. I would get pitches for these IT integration stories all the time. Many of them were really good, but the magazine had limited space for these case study stories and I really only could get assignments for one or two a month. I would always respond, “You should publish this story yourself.” No one would ever take me up on my suggestion. Companies at the time had it so ingrained in their head that if you want a story published it needs to be published by a journalist in a major outlet.
It’s very weird how once I was working for a media outlet I was seen as an expert. The outlet gave me that prestige. I didn’t do anything different. I realized that any company can have that same prestige and also publish their own materials by simply viewing their communications as editorially based rather than all marketing based. For more, read Why Corporate Blogging is Like Selling Uncut Cocaine.
I was hired by Publicis Dialog to launch their new media and custom publishing division. I did that for three years and realized I would be more successful if I did this without having an ad agency on my back. So I quit and after 6 months figuring out my model, started Spark Media Solutions. We just celebrated our fifth anniversary and business has been going great.