The government of Norway has announced its plans to move all radio listening to the European standard digital radio platform, thus eliminating FM broadcasting by January 2017.
Many countries have encouraged the development of digital broadcast and the switch off of analog radio platforms.
What does it mean for us, as listeners? Simply put, democratization and a vast increase in choice. First of all, at least 90% of the population will get access to an additional number of commercial radio stations. This also means that commercial broadcasters will start cooperating on distribution of content, while still competing on the content itself.
This is a clear signal to other countries that governments must play a role in the process of digitalization of radio. Creating transparent and clear terms will help broadcasters, device manufacturers and end users to plan ahead for long-terms conditions and usage patterns.
Which country will follow Norways example next, and when?